Forums: Discussions for entrepreneurs and small business.

Hi Shannon :-)
I`m going to try to get us back to an actual discussion of your site, rather than a credibility contest. (heh heh).

I see a couple of things that still need some improvement. Some are smaller than others, but I would encourage you to get to know a copywriter who might scan your site and offer some suggestions. For example, your home page writing still tends to read uncomfortably. The way you`re repeating the word "Charms" hinders rather than helps the "flow" of the text.

The layout on that front page also is a bit awkward, causing my eye to jump around in odd ways. At the top you have an image to the left, with content to the right. Then, scrolling down, you have a single column. The transition between 2 and 1 column(s) is a bit disruptive.

But a much more important problem is on your products page. Here you have a combination of written text, which search engines can pick up, and graphic text embedded into your product pictures. An example would be the satin purse, where I can`t even read the text on my larger, high-resolution monitor. I had to view the image directly just to see what you`re saying.

That`s not going to help at all. First, search engines can`t read the text so you`re losing important indexing benefits. Secondly, if I couldn`t read it, a lot of other potential customers won`t be able to, either. And third, it makes for an inconveniently large image---the more large images on the site, the slower things move.

The site definitely is much improved from the original we saw awhile back. However, there`s still room to grow in your content, layout, and the "elements" of the site. "Elements" are things like paragraphs of text, pictures, and other "areas" of stuff on each page. :-)

Heh thanks Craig for getting the thread back on track.  I would agree with a copywriter but that`s not going to help her with SEO.  She`s going to need someone who can not only write great copy but can put the right keywords in the right places.


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Aaron Wood
CEO
San Diego Dream Weavers
http://www.sddreamweavers.com
awood@sddreamweavers.com

New and improved! Now with blogging goodness!
http://www.sddreamweavers.com/san-diego-seo-marketing-blog/

True, but SEO and copywriting could easily go hand-in-hand. However, interpreting key phrases is a special skill assigned to search-engine optimization. That skill doesn`t necessarily include the ability to write and include those phrases harmonically.

For a Web site, we need both the writing skills and the SEO skills. In this particular situation, the writing itself would (in my opinion) increase sales and interest. After that`s taking place, SEO would make the site visible to more potential customers, who then would perhaps be persuaded to spend their money.

Point taken.  I guess it all boils down to how much is willing to be spent on the site improvements then.


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Aaron Wood
CEO
San Diego Dream Weavers
http://www.sddreamweavers.com
awood@sddreamweavers.com

New and improved! Now with blogging goodness!
http://www.sddreamweavers.com/san-diego-seo-marketing-blog/

Ok, so your comments were only partially helpful. At this point I only was asking for a review of my jewelry website. I would suggest that in the future any comments or disagreements you have with another SU comments, try to keep it between the two of you directly. Sorry, but I found it distracting from the initial question and website up for review. Thanks.

Shannon,
The bottom line and setting aside the disagreements is that your site is better than it was, but it needs some work both on the content and the underlying coding.

Reading through the arguments on validation, the agreement is that when your site was run through the validation process it failed in a number of areas. You don`t need to know exactly what happened, but you DO need to take this to your developer-designer. They also can read this thread to get a better sense of where and why it may have failed.

On the content, that`s up to you.

SGILL,
Please don`t be discouraged or bummed out by the thread. Take it as a free Web Site Consultation. You got two different types of advise from two different type of developers.
1. That is trying to trash you
2. The other is trying to help you.

I am aware that you`re not a designer nor a developer, I said it on my first thread, so I do give you credit for taking on a task that is by hard one of the most complex. And! for someone that doesn`t know much about web design you have something that is attractive, it might not be appealing but It does make me want to stay and see what your company is about and that`s all it matters.
When I told you what was wrong with your design, it was to help you correct those mistakes and help you on your way to ranking. I really don`t know what SDDreamweavers point was in trashing you as if his web site was error less.

I took your side, because he had no right to trash your web site, or give you advise when his web site is not in good shape either!

As craigL said, there are some good points made in this thread, and you should ask your developer designer to read the thread and fix minor problems on your web site, until that is corrected, you`re going to have a hard time ranking on the search engines. Remember, following HTML standards and SEO go and in hand.
Thus, you can increase or sign up with Google Adwords and spend thousands just to rank..




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Edgar Monroy
Web Developer / Owner / Consultant
When starting your own business the need to "know-how" is greater than money!
http://www.nuevolution.net

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