Forums: Discussions for entrepreneurs and small business.

Yes, it`s a topic of discussion in this thread:

http://www.startupnation.com/pages/community/forum_posts.asp ?TID=2847&PN=0&TPN=1

Using two market positions is guaranteed to confuse your potential clients. Imagine if you went to a Mexican restaurant and saw "Chow Mein" on the menu? What if this Mexican restaurant had an entire section of Asian specialties? Does that make sense? Using two market positions has the power to completely confuse people. [Please don`t start citing examples of companies that successfully market "two" positions. They`re actually very rare.]

Rather than writing endlessly about market position, I`m going to recommend a book. In fact it`s more than a recommendation. You really *must* get ahold of this book as soon as possible. [I am not affiliated with the authors or publishers.]

22 Immutable Laws Of Branding, Al & Laura Ries. [It`s pretty short.]

Copywriting is a very specific skill; it`s not the same as writing articles as I`m sure you have discovered. Your landing page should have excellent, crisp copywriting that induces the visitor to take action: "Call us today for great writing you can afford!" Great copywriting is about what you offer, not what you do. You can fill the other pages of your site with all the bad copywriting in the world if that`s what you want but the landing page really has to communicate almost instantaneously. Here`s another link to a small snippet I wrote about copywriting.

http://www.startupnation.com/pages/community/forum_posts.asp ?TID=2997&PN=2

I have written numerous posts about "offer -vs- do". If you`re interested, search for some of my other posts and you`ll see why "offer -vs- do" is so important if you want to write great copy.

Enjoy your weekend!