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Request for High-Level Critique for Online Retail Website http://ekkoeLektronix.com

 
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ekko

posts: 2

Aug 18, 2009 10:03 PM ET    Quote  Report Abuse
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ekko e-Lektronix (http://ekkoeLektronix.com) is an online retailer of small electronics targeting the college age market.  The stock items are popular items for this age group.
 
I designed this website myself using the Microsoft Office Live hosting service.  I have absolutely no background in web design or any aspect of e-commerce.  (I was in healthcare for over 20 years.)  I spent many hours designing & redesigning the site over a period of months & I don`t know how to quantify this much better.  My design goals were/are as follows:  1) Aesthetic appeal that generates enough interest to inspire customers to browse the entire site & all the products; 2) Easy navigation; 3) Clear, concise wording that induces action.
 
I realize that response to search engine queries is very minimal right now, so I am primarily marketing through Facebook with PPC ads. 
 
I would appreciate any honest feedback about anything that could use improvement as I want to improve the site...not stand by a mediocre static product.
 
Thank you for your assistance.
 
 
Webline

posts: 687

Aug 19, 2009 7:33 AM ET    Quote  Report Abuse
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Your layout is broken in Firefox and Google Chrome.

I don't think the header area is effective ..... the logo at top left is too large, and there is too much red space that really accomplishes nothing beneficial .... the small logos down the right side are also not needed, and gives it a "boxed in" feeling.

The "FAQ" area seems to focus on PayPal .... what about shipping. returns, warranties, shipping methods, and other areas?



-------------------------

M Hall
Website Critique Community
International Society of Curmudgeons


ekko

posts: 2

Aug 19, 2009 10:46 PM ET    Quote  Report Abuse
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Webline,

Thank you for your comments.  I am currently trying to determine what changes I can make to the site to address each of your points of concern.  I appreciate you taking the time to look.

 

ekko

 

Loren

posts: 242

Aug 27, 2009 9:08 AM ET    Quote  Report Abuse
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Yawn.

Sorry.  I'll be surprised if you sell anything with this site.  The

first issue is your business - you are retailing a COMMODITY and

the only reason anybody would be likely to buy from you is

one of these three:

1.  You have the lowest price

2.  Buying from you is extremely convenient

3.  The customer can get something from you he or she cannot

get anywhere else.

I don't think your site meets any of these criteria.

Look what you are up against... Amazon.com, BestBuy.com, and

so forth.   Your site is disjointed and not intuitive.  The layout will

drive-away commodity shoppers who are accustomed to the

familiar layouts and content of the big sites.

I suggest you are selling the wrong stuff for a web startup.  You

presumably don't have the money to really compete as an

electronics retailer.

ekkoV

posts: 1

Sep 11, 2009 12:21 PM ET    Quote  Report Abuse
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Loren,

Thank you for your honest evaluation of the site.  I appreciate you taking the time to look.

designleap

posts: 60

Sep 15, 2009 4:42 PM ET    Quote  Report Abuse
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Hi,

I think it will be really hard for you to sell anything to your target market from your site. Your site doesn't address your target market at all. To appeal to college kids, your site needs to look modern and have all the bells and whistle of the current technology.

If you haven't mentioned that your site is an online retailer, I wouldn't have ever guessed that. At first look it seems like a blog with an article on MP3 players, digital cameras and calculators. You need to display products, special offers and have a clear call to action on your homepage.

Your FAQ seems like it's all about PayPal, most user won't scroll down to see that there are other things.

You need to start with your logo and have that professionally designed. Read this article

Let a Professional Design your Business Logo and you'll understand what I mean.

I applaud you for doing as much as you've done on a Healthcare background, but there's so much more to web design than a non-designer knows about.

Feel free to contact me with any questions directly from my website (see below).

- Yiana

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