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I`ve never written a sales letter in my life. So, based on the input I got from a couple of sources, I gave it a shot. Would someone be willing to critique it and provide helpful feedback?
It`s pasted below. Thanks
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Company X
Anywhere, USA
Reader Address
Anywhere, USA
"If all you have is a hammer, every problem is a nail!" In other words, if you only have one solution, then your problems can only be solved one way. Not very effective, right?
If you seek a "certified solutions provider" to solve your business problems, just remember, you`re the nail and all they have are hammers. You wouldn`t buy a wrong-sized pair of shoes just because it`s all the shoe store ever stocked, would you? Then why would you buy a one-size-fits-all technology solution?
The right-sized technology solution saves you time and money. It frees you to run your business more effectively and efficiently.
A business with the right-sized technology solution
In the right hands, technology is the perfect tool.
I am Joe Business-owner, owner of Company X. I focus solely on providing executive Information Technology (IT) planning services to small businesses so that your technology just works. I am a local business owner with eleven years IT consulting experience.
It`s
no big secret, technology change scares us because it`s different.
Humans are creatures of habit. We don`t want to change what`s familiar
because change elicits the fear response - fear of loss of wealth,
sustenance, kinship, and fear of harm. Oddly enough, change is the only
constant in our lives.
Change is a big unknown and nothing scares us more than the unknown. Just ask Stephen King. He made a career out of writing about it.
So
what exactly about information technology scares us? The cost and the
complexity, that`s what. We fear that we made need it and not know it. We fear that technology will make us look dumb. We fear that we`ll choose the wrong solution and we`ll waste thousands of dollars.
Bad IT decisions have bankrupted companies. Now that`s scary!
The good news? For the vast majority of businesses, IT works. It can work for you.
Despite the accelerated pace of technological change, successful businesses understand that change is necessary and find ways to adapt every day.
CBS switched from radio to television and Apple just unveiled its
latest version of the iPhone (a far cry from their flagship product,
the Macintosh computer).
Were they afraid that their huge investment in the unknown would fall flat on its face? You bet they were. But...
You can bet that everyone one of these businesses had someone they could trust
guiding them through the process of walking into that technological
unknown. Over the years, the titles have changed -- VP of Management
Information Systems, IT Director, Chief Information Officer, and lately
Chief Technology Officer.
But they all do the same job. They guide and advise the company leaders through technological changes that perform only one purpose -- help the company reach its business goals. For most businesses, those goals are:
Anywhere, USA
Reader Address
Anywhere, USA
Dear Reader:
Need to Operate More Effectively, and Create Happy, Loyal, Better-trained Employees?
"If all you have is a hammer, every problem is a nail!" In other words, if you only have one solution, then your problems can only be solved one way. Not very effective, right?
If you seek a "certified solutions provider" to solve your business problems, just remember, you`re the nail and all they have are hammers. You wouldn`t buy a wrong-sized pair of shoes just because it`s all the shoe store ever stocked, would you? Then why would you buy a one-size-fits-all technology solution?
The right-sized technology solution saves you time and money. It frees you to run your business more effectively and efficiently.
A business with the right-sized technology solution
- operates more efficiently
- reduces costs
- creates happier, better trained employees who are better able to advance their careers
- creates more loyal employees reducing turnover and human resource costs
- creates more free time and money allowing the business to focus on:
- increasing its credibility
- generating sales
- creating brand awareness
- and developing more products and services
In the right hands, technology is the perfect tool.
I am Joe Business-owner, owner of Company X. I focus solely on providing executive Information Technology (IT) planning services to small businesses so that your technology just works. I am a local business owner with eleven years IT consulting experience.
Why technology scares everyone!
Change is a big unknown and nothing scares us more than the unknown. Just ask Stephen King. He made a career out of writing about it.
Ill-fitting technology damages your business
Bad IT decisions have bankrupted companies. Now that`s scary!
The good news? For the vast majority of businesses, IT works. It can work for you.
Everyone can overcome their fears
Were they afraid that their huge investment in the unknown would fall flat on its face? You bet they were. But...
In the right hands, technology is the perfect tool
But they all do the same job. They guide and advise the company leaders through technological changes that perform only one purpose -- help the company reach its business goals. For most businesses, those goals are:
- increasing its credibility
- generating sales
- creating brand awareness
- and developing more products and services
Technology is too <fill in the blank>
Technology is too: expensive, complicated, disruptive, difficult, etc. Only technology that`s ill-suited to the task is any of those things. Have you tried removing a Phillip`s-head screw with a standard screwdriver?
Technology is simply a tool. If you have the right tool for the job, then your job will be completed more efficiently, effectively, cheaper and faster than ever before.
Company X does just that. I provide the knowledge and experience to help you plan all your IT strategy using my 5-step IT Strategy ABC`s:
- Assess existing technology: Audit your current systems.
- Build strategic focus for IT use: Ensure that the strategy fits the vision.
- Create Strategic Guidelines: Outline your principles for achieving your vision.
- Develop Architectures: Draft the plan.
- Engage Initiative and Projects: Implement the plan.
With this 5-step process, Company X can fulfill your desire to have the services of a Chief Technology Officer for thousands of dollars less than it costs to hire a full-time CTO.
Company X - Smarter Consulting
Now, you can access all the benefits that Information Technology offers -- automation, reduced costs, increased productivity, and knowledgeable, loyal, happier employees. All you need to do is call xxx.xxx.xxxx for a free consultation (a $200 value).
-------------------------
Michael J. Stelly
Smarter Consulting Starts Today!
