The Web site looks kind of poor, but the store looks better. There isn`t any "norm," really, but there are emerging trends.
For example, over the few years the Web has been developing ecommerce,
a typical site uses a navigation bar on the left margin, and sometimes
tabs along the top. Nobody *has to* do it that way, but Web surfing
potential customers have come to sort of expect it to be that way.
Same with images: It isn`t the number of images that counts, it`s the
way they`re used. I`m reminded of a line in a James Bond movie, where
Bond heads down to the lab to pick up his toys. What`is-name, the lab
guy, asks him, "Will there be a lot of gratuitous sex and violence
Too many sites use images that mean nothing, or that do mean something
but are too hard to see. I often see thumbnails with a "click to
enlarge" option. Then, when I enlarge, the image ends up about half an
inch larger. What`s the point of that?
Until just now, I would`ve said that you should really try to find
someone who you can afford to either build the site, or help you fix
problems. However, we have a new member, SmartSites, who`s put together
a very nifty way to build your own site
make it look quite professional, then port the code to anywhere else.
You can leave it on their server, or put it back onto whatever hosting
system you`re currently using.
I think using some sort of template system might be a strong option for you.