Forums: Discussions for entrepreneurs and small business.

Very amature looking.

Design the navigation and flow of your site yourself, but please hire a graphic designer to do the visual design.

The Web site looks kind of poor, but the store looks better. There isn`t any "norm," really, but there are emerging trends.

For example, over the few years the Web has been developing ecommerce, a typical site uses a navigation bar on the left margin, and sometimes tabs along the top. Nobody *has to* do it that way, but Web surfing potential customers have come to sort of expect it to be that way.

Same with images: It isn`t the number of images that counts, it`s the way they`re used. I`m reminded of a line in a James Bond movie, where Bond heads down to the lab to pick up his toys. What`is-name, the lab guy, asks him, "Will there be a lot of gratuitous sex and violence James?"

Too many sites use images that mean nothing, or that do mean something but are too hard to see. I often see thumbnails with a "click to enlarge" option. Then, when I enlarge, the image ends up about half an inch larger. What`s the point of that?

Until just now, I would`ve said that you should really try to find someone who you can afford to either build the site, or help you fix problems. However, we have a new member, SmartSites, who`s put together a very nifty way to build your own site, make it look quite professional, then port the code to anywhere else. You can leave it on their server, or put it back onto whatever hosting system you`re currently using.

I think using some sort of template system might be a strong option for you.

This is the first time I saw your site, but here`s what I find amateurish about it.

Center justified text. 
Too much text about you, not the customer`s solutions.
Too wordy.  You say in a paragraph what should be in a single sentence.
Too many various colors of text.

Customers don`t just come to your site, you have to market it using traditional means.



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Steve Mann
Internet Videographer
MannMade Digital Video
My Email

The page graphics, fonts, table borders, etc., just don`t blend together; nothing looks like it belongs together. Hire someone, or use a template to rework your pages.

You don`t state upfront why you are a better source for products than your competitors; why is ordering from you better than ordering from a similair website? What sets you apart and makes you better, more trustworthy?

It seems like much of your main site links to your store, and imports many of the products to display them, so maybe you really don`t need both....?
It`s like having 1 1/2 stores with your same products. Use the main site for information and to supplement the store, not in essence repeat much of it.


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M Hall
Website Critique Community
International Society of Curmudgeons

Webline makes a great point...how come there are two separate sites?

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Our Goal Is Your Success!
Founder Girls with Goals

Yah...what Erin said. :-D