ACE Computer Services
I can`t believe how many times i have heard this.I have a friend who has published an e-book and he started selling it at $27 far cheaper than similar e-books on similar topic. Doing a split-test sale he sold the same e-book from two different websites at different prices $27 and $47. Guess what? $47 e-book sold 35% more within a 4-week period.
This brings me back to the four P`s of marketing we read at school. One of them is Price. Your price can be your marketing ace and it can be your doom. Too pricey will lscare people away and too low will be dubious and cheap sounding.You need to do research on your price within the context of overall business and not just focus on price as an idependent entity. So comparing price with your competitors is required but also compare their overal business with yours. Find out why they charge what they charge, whats their value-proposition. Your services have a value-proposition and it includes everything customers get back from you in return of their money.
Gimme a shout anytime.