Forums: Discussions for entrepreneurs and small business.

Anyone here using radio to advertise?  I`d be interested to hear about your experience.

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The Advice Guy
www.freeadvertisingadvice.org
Expert Advice For the Small Business Owner

Hey Adman-

I don`t know if you are looking for advice or experiences, but I have a bit of both if you are interested.  I was in the radio business for 13 years before starting my own advertising agency a little over four years ago.  I have MANY success stories with radio with a vast array of clientele.

I can tell you that many experience the poor results that drvnbyresults talks about above, but I can also tell you that in most cases it is due to poor copy, the wrong radio station, or an offer that simply isn`t compelling.  The vast majority of radio ads are purchased by people that simply don`t have enough experience in the medium to get the best possible results.  If you are trying to sell product through the radio I believe it to be one of the best and most efficient ways to advertise.

If you have any questions or want to talk about this further, just let me know!

All the best,

Steve

 

 

 

Good morning everybody .

Yes radio do realy good publicity and to prouve it ."START IT UP"

And with out that radio station to discust last even here are the publicity!!!!

Lets put some annonces on radio."Ok"But me I am a little confused.Ouch my last costumer was angry because I did a annonces but it was at my last address ,I thing my friend was busy to anwsering the doors.Move address I want go back to my honey ....m...

 By ! By!

 

Steve,

I was curious about experiences.  You said exactly what I was going to say about the vast majority of radio advertising failures being due to weak, ineffective commercial message.  Though a second reason, though less often the case, is poor scheduling that doesn`t generate appropriate frequency.

If anyone would like a free analysis of their campaign just ask. 

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The Advice Guy
www.freeadvertisingadvice.org
Expert Advice For the Small Business Owner

Ok...I didn`t realize you were looking for business, I thought you were looking for advice.  Now that I saw your web site address, I get it. 

What is your business model?

I provide free advice and direct people to a list of preferred providors if they need a service.  I generate income from advertising on the site primarily.

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The Advice Guy
www.freeadvertisingadvice.org
Expert Advice For the Small Business Owner