I thought you guys might be interested in this article I recently read:
It is very `right-on` topic, enjoy!
We posted an article a couple of weeks ago about what blogging and RSS can do for your business.
I hope that this helps....
How do you plan to market your RSS feeds? In other words, are you planning to push articles & educational content through the feed, or do you plan to push offers and promotions only?
I`ve worked with numerous companies who have already or are in the process of integrating RSS feeds as part of their online marketing strategies. The RSS feeds that we`re most often building carry content designed to build brand awareness & credibility, such as white papers, product related news (real news, not marketese-news) and blog discussions. Basically these are long-term strategies designed to indirectly increase sales through message frequency and recency.
I`ve not worked with any companies who are using RSS feeds strictly as a replacement for email promotions. I do think it`s worthwhile to experiment with the concept though. The cost is minimal, the results are easy to measure and you`ll never know unless you try.
According to an article I read several months ago, a Pheedo study showed:
"Not surprisingly, Pheedo found that standalone RSS ads, published as a full content item within a feed, are significantly more successful than inline ads, which appear next to other content within a single content item within a feed.
At an average 7.99% Clickthrough Rate, standalone RSS ads are over 9 times more successful than inline ads."
"A different frequency question is the advertising frequency of inline ads. Pheedo`s data shows that ads placed in every other content item achieve a 3.24% CTR on average, 3 times more effective than placing an ad in each content item."
The original article is here: http://rssdiary.marketingstudies.net/content/standalone_rss_ ads_more_successful_than_inline_ads.php
You may also want to read this Yahoo white paper on RSS statistics: http://publisher.yahoo.com/rss/RSS_whitePaper1004.pdf
Here`s a potenitially stupid question- what IS an RSS feed? I have never heard of it, accept that it used to be my job title when I worked for someone else! What does RSS stand for?