Forums: Discussions for entrepreneurs and small business.

I would like to know if anyone is using RSS feeds marketing as an alternative to email marketing.


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Skype Me!!! @ tomaszpw
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I`m starting that next month on the re-vamped version of my web site.


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Edgar Monroy
Web Developer / Owner / Consultant
When starting your own business the need to "know-how" is greater than money!
http://www.nuevolution.net

RSS is a powerful, new technology for marketing. Email marketing is on its way out the door

Search engine like fresh contents thats why RSS is powerful

I thought you guys might be interested in this article I recently read:

http://www.startupjournal.com/ecommerce/ecommerce/20060622-g omes.html?sjcontent=mail

It is very `right-on` topic, enjoy!

 

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Ryan Stemkoski
Zipline Communicatioins
www.gozipline.com

Yah, I love RSS/News feeds, but it`s not a marketing thing for me.  I, and the others in the mainstream I`ve worked with and talked to about this, use it as part of a daily routine to check the headlines of sites one goes to regularly for new developments and headlines, and that`s how I implement it with my clients` sites.  If they`re news or info-driven, I have an RSS/News feed/Live Bookmark as part of the mix, and have had as best as can be expected success with it.  It`s completely worth it to serve that market, as an RSS feed takes little time, again though, it`s a part of the complete picture that includes e-mail and other methods.

I`d never subscribe (and I am a power user) to an RSS feed of the marketing (selling me stuff) type.  I do blog and read occasional blogs; again though, it`s just another tool, another way to get material out.  Most people don`t read blogs, unless they have extreme interest in the topic the blog is talking about.  Most people don`t use RSS.  Not saying it`s not valuable, and that there are lots of reasons for doing something to service a minority of people, but just like everything, it`s not a magic bullet.  It`s a part... is worth it, but a part.

p.s.- Email is not dying any time soon, nor is it dead.  People have higher standards now; just like the standard junk mail you get in your traditional mailbox, but it is not dead nor out the door.  Just maturing.


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"It`s not work, it`s network!"

Portage Media Solutions
http://www.portagemedia.com
My Blog: http://www.interactivemediatips.com

okay... can someone direct me to a good source to learn more about RSS feeds and how to incorporate them on a website?

 

Thanks 

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http://www.WyattWebDesign.com
http://www.Buckeye-Classifieds.com

We posted an article a couple of weeks ago about what blogging and RSS can do for your business.

I  hope that this helps....

http://clubhouse.designcaddy.net/2006/07/21/why-your-busines s-needs-a-blog.aspx

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_____________________________________________ Mike

Tomasz,

How do you plan to market your RSS feeds? In other words, are you planning to push articles & educational content through the feed, or do you plan to push offers and promotions only?

I`ve worked with numerous companies who have already or are in the process of integrating RSS feeds as part of their online marketing strategies. The RSS feeds that we`re most often building carry content designed to build brand awareness & credibility, such as white papers, product related news (real news, not marketese-news) and blog discussions. Basically these are long-term strategies designed to indirectly increase sales through message frequency and recency.

I`ve not worked with any companies who are using RSS feeds strictly as a replacement for email promotions. I do think it`s worthwhile to experiment with the concept though. The cost is minimal, the results are easy to measure and you`ll never know unless you try.

According to an article I read several months ago, a Pheedo study showed:

"Not surprisingly, Pheedo found that standalone RSS ads, published as a full content item within a feed, are significantly more successful than inline ads, which appear next to other content within a single content item within a feed.

At an average 7.99% Clickthrough Rate, standalone RSS ads are over 9 times more successful than inline ads."

and

"A different frequency question is the advertising frequency of inline ads. Pheedo`s data shows that ads placed in every other content item achieve a 3.24% CTR on average, 3 times more effective than placing an ad in each content item."

The original article is here: http://rssdiary.marketingstudies.net/content/standalone_rss_ ads_more_successful_than_inline_ads.php

You may also want to read this Yahoo white paper on RSS statistics: http://publisher.yahoo.com/rss/RSS_whitePaper1004.pdf

Regards,

Jason
http://www.inetsolution.com

 

 

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Website Strategist
InetSolution, Inc.
Website:www.inetsolution.com
Blog: turnleft.inetsolution.com

Here`s a potenitially stupid question- what IS an RSS feed? I have never heard of it, accept that it used to be my job title when I worked for someone else! What does RSS stand for?

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Patti
Virtual Soundman Corporation
http://www.virtualsoundman.com