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Question on taking a product to retail stores

 
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randolph

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Feb 24, 2008 7:03 AM ET    Quote  Report Abuse
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 I have a product that I manufacture in house. Proudly made in the USA! I purchased all the equipment and all the tooling is made. I currently sell only through my website.  My website is doing well and I don`t advertise. All my costumers are through word of mouth. Now I want to take my product to the next level... retail stores. I am in the middle of working on packaging. I outsourced all the packaging. I am going with a clamshell with an insert. I already have the tooling made for the clamshell and the insert is done with my bar codes. I am waiting on my first production run to finish. My company is EDI compatible
I have never worked with retail stores and not sure what to expect from them. How difficult is it to get your product on their shelves? Any advice on this matter?
 
This is a great website!! I only wish I knew about it a few years ago!
 
 
Gary Randolph

 
randolph2/24/2008 9:40 AM
Feb 25, 2008 7:19 PM ET    Quote  Report Abuse
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Hi, Gary,
 
Without knowing exactly what your product is and the type of audience you`re selling to it can be difficult to tell you exactly what your experience may be.  I can tell you that it takes a great deal of foot work and one-on-one sales to get your foot in the door.   I highly recommend putting together a nice sales kit with a product catalog that you can leave behind.
 
Jennifer
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