Forums: Discussions for entrepreneurs and small business.

A lot of people on SUN have recommended Purple Cow by Seth Godin.

I`m reading it right now and finding that it`s full of outrageous, unconventional wisdom.

What are your thoughts about the book? Are you applying the message to your product / business?




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I thought the The Big Moo was a great read. Sometimes people drive to go into business, but forget what makes them different, and what could make their concept or product exciting.

I haven`t read this particular book, no, but I would highly recommend the few eBooks he has out there (for free!). As the founder of Squidoo, he has some interesting takes on marketing and where the web is going. I often read his advice on these things, as he seems to spend all day long just getting inside the average web user`s head.

Thanks for the book rec ... maybe I can smash some time in my life to actually read something! (Or maybe I`ll just hire someone to read it for me and give me the cliff notes. )

Maybe we could build a forum topic like that one on brand-building? How to be different, or something like that.

Think of all the people who want a Web critique. Mostly, it`s the same problems over and over. But that`s the nature of people...to tend to conform. So entrepreneurs would want to be different, and end up conforming to the same problems, over and over.

Why is that? Is it because being an entrepreneur puts a person into a capsule where they don`t have the time or freedom to compare their product with the "rest of the world?" SuN is a great place, in that respect, where everyone is an entrepreneur, so the focus isn`t on "Gosh...how cool that you`re starting a business!"

I haven`t read the book either, and would love to hear some examples. What`s the difference between being different in a "good" way, versus "bad" way?

Consider the metaphor as if it were a reality. A purple cow would likely be attacked by all the other traditional cows. Isn`t that also what happens when anyone is "too" different in their thinking, ideas, or business?

I have never heard of "Purple Cow",  read  "What Color Is Your Rainbow?" many moons ago.  My all time favourite is " Who Moved My Cheese?" by Spencer Johnson, M.D. w/foward by Kenneth Banchard, Ph. D.  These are the same gentlemen who co-authored "The One Minute Manager".  "Who Moved My Cheese" has nothing to do directly with business, however it provides "an amazing way to deal with change in your work and in you life".  And which business person cannot relate to change?

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Gail, Better Health Now Exposure+Visitors=Customers Passive Income