If you hear a promise like that, it`s best to ask for specifics.
Maybe the publicist has a personal relationship with a key media member? Or perhaps he or she writes for a specific publication on the side and can include you in an unbiased article?
Listen carefully to the responses. Do they sound unethical or too good to be true?
And after your conversation, check for comments and complaints online at various industry and business sites. For example, look for the publicist`s listing at the Better Business Bureau (www.bbb.org
). If you see a bad rating and complaints, you`ll know you need to look elsewhere for PR help.
Basically, you need to check references and conduct some research before hiring a publicist. Otherwise, you could end up losing a lot of time, money and effort!
CEO, Rembrandt Communications®, LLC
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