Forums: Discussions for entrepreneurs and small business.

Would you hire out a firm that can coordinate a publicity stunt for your business that promises national media attention?

If so, how valuable do you think such a stunt can be to the success of your business?

My question is... how can they promise national media attention?

 

It is usually impossible to guarantee placements because the final decision is based on factors outside of your control (editor`s cuts, hot news, etc.). I would find this out first before moving forward.

 

Melanie

If you spend enough time planning and doing the appropriate research, a "Hollywood blockbuster" stunt can generate some great media attention.

If you are ready, the entire process falls within your budget and you have a good feeling about it, go for it!

PRPro (melanie),

 

what would you say are some of the things to watch out for or be sure to do or ask for when you hear a promise like "we`ll get you national media attention"?

 

Hi Rich,

 

If you hear a promise like that, it`s best to ask for specifics.

 

Maybe the publicist has a personal relationship with a key media member? Or perhaps he or she writes for a specific publication on the side and can include you in an unbiased article?

 

Listen carefully to the responses. Do they sound unethical or too good to be true?

 

And after your conversation, check for comments and complaints online at various industry and business sites. For example, look for the publicist`s listing at the Better Business Bureau (www.bbb.org). If you see a bad rating and complaints, you`ll know you need to look elsewhere for PR help.

 

Basically, you need to check references and conduct some research before hiring a publicist. Otherwise, you could end up losing a lot of time, money and effort!

 

Melanie

Melanie, those are some good points to consider when hiring out a publicist that makes such a claim. I only ask this question because I myself though of a business idea in which, though it may sound farfetched, me and a team of marketing and event coordinator professionals plan out these blockbuster stunts. I have not seen a pr or marketing firm that specializes in this approach to publicity. I definitely think we can get the media attetion for our clients, but agree there is no promise and I should not make such claims.

 

What do you guys think...is there a niche for this type of service? If so keep your eyes on the news :)

I think you should go for it! I wish you all the best, and I will keep my eyes on the news!

Melanie