OK Agian I will jump in and tell you that I have in fact started to try these tactics. We signed up for a full PR Newswire account through StartupNation. We have not released a press release through the service yet, instead we wanted to test the press release waters having never done anything like this before. We were able to locate resources on the internet specifically related to our industry, staffing and recruiting in this case and released our news to them. We also sent the press release to a few choice free / low cost services such as PRLeap. I can tell you we recieved some good traffic on our site and were able to get included in an online magizine that is read by approx. 10,000 people in our target group, corporate recruiters. As well
I just wanted to know... did you do anything special to your news release to make them show up in search engines?
I worked on a couple news releases last year and sent them through PRweb (I believe) and they showed up pretty high (first page) on Google and Yahoo. I tried to use some SEO tricks.
Then, a couple months later, I used the same tactics for another press release and got horrible results. I wonder whether anyone has any similar experiences.
This is amazing! I honestly think that Press releases is one of those most under-utilized form of SEO. It can really give a nice amount of traffic with the extra benefit of link juice. It's a wonderful resource for almost any link builder.