Today I read an article published in the Ann Arbor News under the title of "Home Prices Drop for 1st Time since `95". It provided some comparisons between August 2005 and August 2006, in essence it indirectly pointed out it is a buyers market in Michigan. The buyers market being indictive of decreased sales and an over supply of inventory. The article also had merit in it`s comments on how the housing industry is an economic indicator and has impact on jobs in construction, raw materials, and even retail clerks.
Despite the negative data, the reality is NOW is an excellent time to purchase. Given the volume of homes available a buyer can often purchase more house and be able to negotiate a lower price then they could have a year ago.
Therefore my question is, from a public relations stand point what would you recommend doing to accentuate the postive side of a buyers market?
After all, isn`t consumer confidence based on perception? Therefore providing an explanation as to why consumer purchases don`t align with consumer confidence ratings.
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