Find us elsewhere
Join Now Member Login

Providing Stand Out Customer Service Online

 
New Topic
Post Reply
Follow Topic
Page of 2 Next »
  • Author
  • Message
 
houseofjerkyjanie

posts: 1150

May 11, 2007 9:35 AM ET    Quote  Report Abuse
Points: 0   Vote

What do we consider great customer service?

What`s the difference about the way customer service is handled online?  One of the biggest differences I see is so many companies sacrifice true service, with automated responses.  I think a prompt personal response to a customers email is one of the best ways to give exceptional online customer service.

I was delighted to find this type of service at another Sun members site.  Thanks Jennifer, at http://www.kleanbathandbody.com  I enjoyed shopping at your site for a gift for my Daughter.  I appreciated the time you took to respond to my questions, and offer suggestions.  I was impressed by your prompt and personal customer service, and I thought it was worth mentioning here.

What other ways can we show our customers we`re not hiding behind our websites?  When notifying a customer that their order has been shipped, add a personal note thanking them by Name. In the digital age, it`s so simple to provide automated responses, but it only takes a little more time to provide a personal one.

How else can we provide stand out customer service online?  Any other ideas?

houseofjerkyjanie2007-5-11 11:44:18
nhgnikole

posts: 2660

May 11, 2007 12:46 PM ET    Quote  Report Abuse
Points: 0   Vote
Well, I could just do everything by email ... but it`s so much better to start off a project with a long phone conversation with the client. It saves everyone time and ensures my client gets heard. It also means I`m not just pushing paperwork at them - I`m actually forming a relationship with the client.

I like that site btw - I might have to do a little pampering myself! (Well, someone has to buy me a birthday present - it might as well be me!)


-------------------------

That PHP Girl
Small Business Essentials
Latest Post on SUN: New Facebook Pages - First Impressions
CrossCountry

posts: 118

May 12, 2007 1:15 AM ET    Quote  Report Abuse
Points: 0   Vote

Yes, she`s great at customer service, responsive to special requests, and really super in person.

Jennifer just created a new scent for me ~ Orange Sandalwood.  She had it ready for me the day after I requested it and that`s what I call excellent customer service.   I haven`t seen it at the site yet so I`m getting ready to contact her now to place an order.  [If you want, I`ll let you know how it is when I try it.] 

Back to the subject.

Thank you e-mails and follow ups are a part of my job I enjoy very much.  Most of my clients see me weekly or monthly but my out-of-state clients I haven`t had the pleasure of meeting yet so, until then, we keep in constant contact via e-mail and phone. 

My turn-around time is less than an hour by cell if I`m with another client and not in a position to answer my phone. 

I respond to e-mails immediately if I`m in the office and, if not, then within minutes of my return. 

And I NEVER end my day without making sure everyone`s been taken care of.

Local clients know they can drop in anytime I`m here and that, if I`m out, I`ll make a point to stop in at their office for a quick meeting or pick up new work and backup files.

Not all of my business is online, but there`s more and more coming in every week.  People who don`t get the opportunity to meet you in person before they do business with you and can`t drop in on a regular basis need to know you`re there for them. 

Keeping in touch is VERY important and should always be a number one priority. 

CraigL

posts: 9051

May 12, 2007 2:29 AM ET    Quote  Report Abuse
Points: 0   Vote
Kathy just had a most excellent experience that sums up perfectly what you`re talking about, Janie.

She wanted three red chalk pencils. They`re mostly like regular pencils, a bit thicker, and are sold in units of 1. So she found a large, well-promoted, highly visible site that sells them. (They`re hard to find in red.)

First, she had to go all the way through the shopping cart. At the very end, the shipping and postage charges were about $10. That`s for three pencils, pretty much like you`d get for school!!

She went to Site B, a fun place, less visible, but still there. This time she knew the shipping up front because it was flat rate, and very reasonable. She orderd from that second place, got a nice automated confirmation, and the product arrived in a few days.

So, being a fellow business person, she took the time to write a short letter to the first site. She explained her reason for leaving the site, and suggested that it would be helpful to know the shipping prices a bit sooner.

The site basically wrote her back, saying, "If you don`t like our way of doing business, don`t shop here." :-)

So, we won`t EVER shop there, including the times when we`re spending a lot more than the few bucks for pencils. Nor would we ever recommend that site, and would encourage anyone we know to avoid them. Instead, we`ll promote the second site.

Then again, we`re only 1 small business, just starting, and represent only a couple of people. It`s not like we have an international forum available where we could name the two sites, right? LOL!! Nah, we`ll be nice. :-)
houseofjerkyjanie

posts: 1150

May 12, 2007 7:46 AM ET    Quote  Report Abuse
Points: 0   Vote

Craig! Unbelievable response!  I wonder how long they`ve been in business!  They wouldn`t have to tell me twice, not to shop there either.

CraigL

posts: 9051

May 13, 2007 1:12 AM ET    Quote  Report Abuse
Points: 0   Vote
What we`re seeing in general, is that if there`s a single "must have" for e-commerce customer service it`s communication.

The second most important is in your "presentation." That means how you present your package when the cusomter *receives* their order, and what sort of paper is included.

Sure, there are a number of important things involved in customer service, with problem-resolution being right up there. But these two, the way you communicate and how you "look" via your order fullfillment---I would argue they`re the two most imporant.

Remember, someone is going to risk sending you money based on nothing other than a feeling about your site, or maybe a recommendation from someone who`s used your site to good end. They`re nervous, and the more you can reassure them with emails about where their order is in the process, the better the experience.

I think an auto-reply that an order has been received is a must-have. Then a follow-up, either by a human being to confirm, or an email confirmation of all the order details. Then, when the order ships, an email notification and if useful, a confirmation number for tracking.

Finally, a last follow up in some types of businesses, asking if the order was satisfactory. This last isn`t so important, but the customer should have a way to "see" where are their money and their order throughout the process.

I`m amazed at how often I`ll get an order from a business, and I was really pleased with the transaction. But I didn`t get any sort of flyer, card, advertisement, or even (sometimes) a "Thank you for your order" bill of lading. That`s very unprofessional, and detracts from how the company looks to the customer.
nhgnikole

posts: 2660

May 13, 2007 2:37 PM ET    Quote  Report Abuse
Points: 0   Vote
Craig, I think you should totally out them.

Not only mention the good one, but the bad one.

No one learns if they don`t have consequences for their mistakes ...

You aren`t lying about them, merely stating the facts in which they conducted their business, and telling everyone else this so that they might avoid the business in the future. Reward the little guy for good service, shun the big guy for poor service.
I think if more people were willing to talk about "bad business behavior", then some of these businesses would clean up their act.

You can always go back and edit if they fix their policies later!
nhgnikole2007-5-13 14:39:55


-------------------------

That PHP Girl
Small Business Essentials
Latest Post on SUN: New Facebook Pages - First Impressions
iouone2

posts: 1185

May 14, 2007 1:50 PM ET    Quote  Report Abuse
Points: 0   Vote
Virtually nothing on my site is automated. I love to have first hand contact with my customers. I don`t want to be treated like a number, so I don`t treat others as one. I thrive on the personal relationships I make through the net. My customers do get an auto respond stating the order was received, but beyond that, I personally write the emails and stay in touch.

If you have a question about anything on ElusiveTreasures.com you will get a direct response from me.


-------------------------

Vincent Wilcox (a.k.a. KRAKR)
Drummer
My band: Letters Make Words
nhgnikole

posts: 2660

May 14, 2007 4:56 PM ET    Quote  Report Abuse
Points: 0   Vote
Now I feel like asking a question on your website, just for giggles. 

Same here, no autoresponders!


-------------------------

That PHP Girl
Small Business Essentials
Latest Post on SUN: New Facebook Pages - First Impressions
CraigL

posts: 9051

May 15, 2007 1:18 AM ET    Quote  Report Abuse
Points: 0   Vote
I think the issue is more about setting policies at the start of the business. ANY business can usually handle all sorts of personalized service when they`re very small and just beginning. It`s when things get very big that this CS issue comes into play.

Richard (Keycon) has been a strong advocate for policy manuals, standard operating policies, procedures, and the entire concept of working out how to get the business to run itself. I agree, and he`s posted many things to help folks with the concept.

To that end, if you`re going to automate things like service, orders, returns, and problem-solving, how would you even do this without first knowing all the "steps" that would have to be automated. That`s where writing down your basic policies right from the git-go are important.

One example of the proper use of an auto-responder is to confirm an order being received. That doesn`t apply to a services Web site, but it`s an important part of a product-sales site. However, for a services site, an auto-responder would apply when someone emails for more information, a quote, or other information.

Something as simple as "Thank you for your email. We`ll be contacting you directly within the next 24 hours." Again, it`s the reassurance of communication.
Page of 2 Next »
Post Reply
 
.
Advertisement

Keep the Community Clean!

  • StartupNation forums should be used as a platform to learn, educate others, share stories, tips & tricks and to provide constructive feedback.
  • Please do not use the Forums for advertising & blatant self-promotion.
  • Please be respectful to other members and refrain from personal attacks and vulgar language.
  • StartupNation reserves the right to delete any message, reply, and/or member who violates our terms of use.
Read full terms of use
Advertisement
Advertisement
Advertisement
Advertisement