Forums: Discussions for entrepreneurs and small business.

Colors can be an important aspect of trademark and trade dress law.  A recent dispute between Blue Cross & Blue Shield and American Express over "blue" used in association with insurance cards and credit cards shows that colors can be as important as the words themselves.  What colors do you and others in your industry use?  What do those colors mean to the consumers?

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James Lindon, Ph.D. Patent Attorney
Lindon & Lindon, LLC
Cleveland, Ohio
Patents, Trademarks, Copyrights, Pharmacy Law, Litigation
[this is not legal advice - provided for discussion only]
Intellectual Property for the Individual and Small Business: Identify, Protect, Enforce, Defend.
"Fools rush in where angels fear to tread."
http://www.LindonLaw.com

I would like to add Intel as a "blue" user.

At Elusive Treasures we use a couple colors as our foundation to create consistency in our branding. Those colors are a red/maroon (#990000), and a light yellow (FFFFCC). I have not decided to try making these colors “Elusive Treasures only,” but I can see a time in the business’ future when it might be more important.


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Vincent Wilcox (a.k.a. KRAKR)
Drummer
My band: Letters Make Words