Just started up a small printing business in the Philly area and have a limited advertising budget. Was wondering what everyone thought might be the best medium available? I did some research and promotional products and billboards seem to be great at gaining the most impressions, but billboards are very expensive and I'm not sure about promo products. I asked a friend of mine about them and he sent me a bunch of stuff including a research study and video that sing the praises of promo products. here's the vid: http://www.youtube.com/watch?v=8w8VxgUqQzc
Can someone else give some advice on cost effective advertising for small business?
-- Mark E.