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Product Protection Paranoia (PPP!)

 
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rusman

posts: 37

Dec 14, 2007 3:17 PM ET    Quote  Report Abuse
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I have an idea for a product similar to a sticker. These will be cut into unique shapes and have unique artwork on the stickers that I can probably copyright, but the sticker itself I cannot protect.
 
Since any joe blow can have a sticker made with or without a copyright, I am worried about others starting a copy-cat business selling the same/similar product and this is keeping me from approaching people to survey them about the product. I`m even tentative about approaching other business owners within the field these stickers would be applied about reselling this product.
 
Is this a valid concern, or should I not be so paranoid and forge ahead with approaching people about the product, both for surveys and for partnering/affiliating? I know I should talk to a patent/copyright attorney, but I don`t have the budget for that yet.
 
Thanks for the help!
CampSteve

posts: 1216

Dec 14, 2007 3:35 PM ET    Quote  Report Abuse
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It`s important to protect your own ideas but it`s also important to not be paranoid.  One thing to keep in mind is that most people aren`t out to steal ideas.  It occasionally happens and when we hear about it, we get a little possessive of our own.  But to start a business, you are taking risks in sharing your ideas with the world.  At any point (at startup or 10 years down), someone else can come along and offer a similar, competing product.  You have to have a realistic understanding of your risks.  Part of that reality is trusting in yourself and the people you work with.  I bet most people you show your idea to will be supportive and helpful.  You will be surprised that when you ask for help, you often get it.
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