Forums: Discussions for entrepreneurs and small business.

Yes Jim, you can beat free.

And I see a referral ID in the link... So I see your agenda here.

Cakeys are KK`s. KKK`s

Your "About the Company" page is a real turnoff.  Mostly all of it.
I don`t care if you`re broke and hungry.  I don`t care if all your other businesses and relationships have filed Chapter 11.  I really couldn`t care less if you think that your business is a divine inspiration.  In fact, everything you say about your business tells me that this enterprise won`t be around very long.

Your About page is not supposed to be a personal confessional.  That you tried experimenting with family recipes and the kids experimented with different toppings is good detail.  Expand on that.  You don`t need to throw your christianity in the viewers face because it doesn`t tell me anything about your business or your product.


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Steve Mann
Internet Videographer
MannMade Digital Video
My Email

Great word, Steve: "confessional." It`s amazing how many of these About pages are just that---personal biographies with confessional notes. You`re right, of course, that an "about us" page should be the factual history of the company, its location, and perhaps some contact information if there isn`t a Contact Us page.

The "About" page is where the company speaks personally to the customer, for the benefit of credibility. Online companies are already dealing with suspicion and caution, so the page is where they can overcome those objections.