Should I send press releases now, or rather when my website launches in 2 weeks?
OR should I wait at least a month to make sure I can handle the whole process of orders, shipping, inventory tracking etc. I am a 1 girl show and have never sold anything on line before. I will have a retail website selling my products. Plus my inventory is probably not as large as it should be as I ran out of money and once the stock is gone I need to have more tshirts screenprinted.
when do you start PR? Start contacting local newspapers etc.