Press Release, what elements, still struggling with that?

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Press Release, what elements, still struggling with that?

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katt33

posts: 484

May 09, 2009 2:30 PM ET Quote Report Abuse

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Hi everyone,

I am working on putting a press kit together for the media. The angle for my story is that my ending up to point of having to have surgery and apply for disability made me realize what was wrong with my life and change it to create KA Coaching. I am not sure how to organize this story into a press release to get the press`s attention. Please advise.

nevadascul

posts: 651

May 09, 2009 5:48 PM ET Quote Report Abuse

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HI Katt,

Here are some sites I found that will help you. The last three contain more detailed step by step type of information. Good luck.

http://www.microsoft.com/smallbusiness/resources/marketing/advertising-branding/5-ways-to-create-a-media-kit.aspx#waystocreateamediakit

http://www.101publicrelations.com/presskits.html

http://www.wisegeek.com/what-is-a-media-kit.htm

http://office.microsoft.com/en-us/publisher/HA010563171033.aspx

http://www.startupnation.com/articles/1242/1/media-kit-small-business.asp

http://www.mainecreative.com/articles/media_kit.htm

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The older we get, the more excuses we make for not chasing after our dreams. But truth is, goals are attainable at any age.

katt33

posts: 484

May 09, 2009 10:26 PM ET Quote Report Abuse

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thank you

PRPro

posts: 441

May 10, 2009 10:00 AM ET Quote Report Abuse

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Hi Katt,

Once you have your press release ready (also look at the samples at www.prweb.com and www.prnewswire.com), I would suggest calling targeted media members directly via phone prior to announcing it (see http://www.startupnation.com/steps/77/steps-successful-publi c-relations.htm for details).

This way, you can introduce yourself, give your pitch, offer yourself as an expert and start a media relationship before your "news" goes live to the public.

Hope this helps.

Thanks,

Melanie

-------------------------

Melanie Rembrandt
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!
Twitter: @RembrandtWrites

katt33

posts: 484

Jun 03, 2009 5:21 PM ET Quote Report Abuse

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Thank You. I am also considering writing to P.R./Marketing firms, once I have a sponsor proposal ready, to see if they can sponsor a campaign and fundraising event.

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Press Release, what elements, still struggling with that?

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