Forums: Discussions for entrepreneurs and small business.

Hello, this is my first post on this forum.  I recently started a business and would like to send in a press release to my local newspaper.  I was wondering if I could get a critique of my press release from those who have experience writing successful ones. 

 

 

FOR IMMEDIATE RELEASE

 

 

 

 

 

HELP FOR SMALL BUSINESSES IN DENTON

 

 

 

Denton, TX; June 26, 2012 –. Angela Griffin of Denton started Covenant Copywriting after seeing numerous ineffective advertisements in local newspapers and magazines.  She’s passionate about supporting local business, and is dedicated in helping small businesses grow to their full potential by writing advertisements for them that draw customers to buy their products or use their services. 

 

With over 10 years’ experience working from home in business and advertising, Angela was looking for a new type of business to challenge her creativity.  Angela says, “I love writing and being my own boss, so copywriting is the best fit for me. I realized I could help other businesses get the customers and make the profits they deserve. I named my business Covenant Copywriting to emphasize my customers are guaranteed the results they’re promised.”  Angela loves the entrepreneurial spirit, which is alive and well in Denton, and her love for writing is the perfect complement that helps other small business owners like her. “I struggled with my first business, but learned so much during those first few years. My desire is seeing other small business owners benefitting from my experience and their businesses growing faster and bigger than mine did.” Angela works from her home in Denton, so with flexible hours, so she can take calls anytime, and promptly returns calls on her voicemail.

 

As a copywriter, Angela helps her customers improve their bottom line by writing advertisements, newsletters, sales letters, press releases, etc. for them, and even has an emergency plan for saving failing businesses.  More information on what a copywriter does to help business owners can be found at www.covenantcopywriting.com.

 

 

 

 

 

 

Contact:

 

Angela Griffin

 

940-368-4404

 

angela@covenantcopywriting.com

 

www.covenantcopywriting.com

 

Denton, TX  76210

 

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Hello Angela,

 

Having written and executed press release in the past, here is my opinion about your press release.

 

After reading it a few times to ensure i have every bit of info understood, i think the press release is a tad long. You want to trim that press release abit so its short, sweet and direct. I would change the title to something more eye-catching instead of the current stale title which i would not be interested in reading in the newspaper. Instead of saying you're passionate about the thing you do on the top paragraph which is gold for press releases, include as much possible info about your company as possible. Try to sell your business to your potential customers about the service you provide not your bio. your bio can come later in the press release. Probably also include something catchy within the first sentence or so to 'hook' your readers.

 

Nevertheless, writing a press release is difficult but i see you have a good start here. All the best to your startup!

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Hi Angela,

As the others have mentioned, I would trim it slightly. Have you considered writing seo/smo friendly press releases? 

SMO/SEO press releases, when written by an expert, may be picked up by other sources, who will take the information and broadcast it. Many more people will read your press releases when they are written in a professional and eye-catching way. Bloggers may also link to your site if they pick up your story. 

I do think you have written a nice and informative press release!:)

Scott

If your press releases are picked up by niche news sites or national news outlets, this will make your site more authoritative on the topics you deal with, and this counts more during search engine rankings. 

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Helping business build brand awareness, increase sales and generate profits with compelling and persuasive web copy.

The point is, if you advance an able agreeable and seek engine action for your business, you will get your bulletin out a lot faster. Potential barter will acquisition you, and they'll be acquisitive for what you advertise because they were already searching for you.

Organo Gold

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Press Release is one of the most important part of the Off page SEO and it is helpful for the increase traffic of your site and get more back link.Thank you for sharing nice post.

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