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Contact:    For Immediate Release
Patrick Murphy, Principal
Brand Thunder, LLC
614-316-3436

 

Innovative Internet Browser Customizations Increase Brand Presence and Customer Affinity

COLUMBUS (January 12, 2007) -- Brand Thunder LLC (http://www.brandthunder.com) today announces the availability of its unique web browser customization services. Brand Thunder customizes the look, feel and functionality of the Firefox web browser allowing companies to add logos, content, custom functions and more to the user experience.

“Businesses understand the web as a valuable tool for delivering content and interacting with their customer,” said Patrick Murphy, CEO of Brand Thunder. “We integrate that value directly into the web browser, so businesses, sports teams, social networking and entertainment sites continue to connect with their customers and fans regardless of where they’re surfing.”

Nearly every visual element of the browser can be customized. In addition to user interface skinning, Brand Thunder takes advantage of Firefox’s rich programming API to add additional client-specific functions to the browser.

One client already taking advantage of Brand Thunder’s features is the Go Big! Network (http://www.gobignetwork.com). The Go Big! Network is a social network that links the startup community of entrepreneurs, investors and employees.

The Go Big! Network custom browser enhancements include an integrated startup news ticker and custom toolbar that gives users one-click access to key website areas.

“Every aspect of a startup moves at the speed of light,” said Wil Schroter, Go Big! Network CEO. “Brand Thunder’s customization gives our customers quick, Go Big-branded access to the information that can make or break their businesses.”

The most common way to make the customizations available to users is via easy-to-install Firefox plugins. Users need only click a link to download the plugin and Firefox guides the rest of the quick installation. For distribution as direct mail, at events or tradeshows, the browser can be pre-packaged with the Brand Thunder improvements and pressed as a CD-ROM or on a USB flash drive.

Brand Thunder is the brainchild of interactive marketing expert Patrick Murphy. His marketing channel development experience spans several well-recognized brands including Netscape, Verizon, Swiss Re, Conseco and JP Morgan Chase / Bank One.
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Patrick Murphy: Principal Brand Thunder Mobile: 614.316.3436 Email: patrick@brandthunder.com http://www.brandthunder.com

Hi Patrick,

Thanks for offering this to the community.

The release is well-written but may be a little long for keeping the reader`s attention.

You may want to think about breaking it down with subheads or reducing the quotes (you could remove the line, “Every aspect of a startup moves at the speed of light," as this is obvious information).

Perhaps you could mention GoBig! but write a separate press release specifically for their success with your services?

That`s my two cents!

Thanks,
Melanie

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Melanie Rembrandt
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!
Twitter: @RembrandtWrites

Shorten the headline. It`s the most important part of a press release.