I own a retail store website (website ends in .COM). I`ve been in business for 7 years and have owned my domain for just as long. About 2 years ago, a site with the same name (but ending in .ORG) appeared. So far, it does not appear they are directly selling anything, but they run a Community Forum (doesn`t appear to be hugely successful, based on the number of postings). So, here are my questions:
1) Should I formally register my trademark? Thus far, I have only used my domain name. Do I have any rights by being first to market under this name on the web?
2) If I do register my trademark, do I then ask them to "cease & desist", or should I attempt to partner with them somehow? Or, can I "license" my trademark to them for running this website?