Forums: Discussions for entrepreneurs and small business.

Internet marketing is a constantly evolving discipline that requires focus & attention. Research I've seen conducted by firms such as eMarketer indicate that some very effective internet marketing tactics like Search Engine Marketing (SEM) such as Google AdWords are still underutilized.

I'd like to hear from entrepreneurs and startup leaders out there as to what they think are their biggest internet marketing challenges.

Here's some thoughts to get you started:

- Lack of time?

- Lack of in-house expertise?

- You don't think internet marketing is as effective as more traditional methods?

- Other...?

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Internet Marketing Strategy Consultant

I have only done internet marketing, and so I don;t know how it compares to traditional marketing.

Still, my impression is that internet marketing is driven by data, and I like that. I can record results of what works or does not. My biggest challenge is lack of time. As a small business owner I wear many hats, and despite working 14 hour days, I still cannot accomplish everything I think I need to do. Of course, delegation would be the answer, but as a new business, financial resources are limited.

I like internet though. If I search, I find...

I can imagine time to focus plays a huge factor for many entrepreneurs in the same situation. Thanks for the reply.

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Internet Marketing Strategy Consultant

I know that I've used Adwords and different SEO techniques and its tough to see the ROI at first.  It drives traffic to your site but it doesn't necessarily lead to sales.  Its one of those things that takes alot of trial and error and patience.  Face to Face contact is still my favorite but its hard today when everything is done online.

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Hi,

I think a lot of marketers in small companies lack the time and the technical resources to take advantage of the opportunities offered by some online marketing techniques. With PPC in particular, you're asking for a lot of expertise in copy, web design and development, and analytics. Expensive to outsource. Time consuming and difficult to insource.

I think that most "Mom and Pop" shops should concentrate on outbuound email marketing (newsletters and periodic offer mailings) and inbound/SEO type marketing efforts which can easily be accomplished with simple tools and automated to remove time pressure.

But of course, my views may be biased as I work at a marketing automation firm!

Alex.

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If you think the traffic you are driving is "targeted" but not producing the results you want then maybe some testing on your sales copy is in order. Split test a few different sales pages and find out which one actually produces better...

To The OP : I think for most in business it is going to be a time issue. What I find most do not do is enough testing on their own though so they can decide where that time is best suited ....

James

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I think the biggest challenges for internet marketers is traffic

and staying focus.

If you survey your list or watch the forums there tons of threads

created wanting to know how to get traffic.

Plus alot of marketers jump from course to course looking for the

magic bullet. If  those same marketers could stay focus and be

persistent and consistent then there would be alot more successful

marketers online.

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I think staying motivated is a pretty big challenge for new internet marketers.  Because traffic and sales and such can take time in certain internet marketing businesses.

So motivation I think is a biggie.

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