It is an impressive graphic. Probably cost a lot, but a) it is hard to see and recognize at first and b) slows your site loading too much (first load was several seconds). You have 5 seconds to SELL people on your site and products and competitive advantage, but your graphic is not even finished loading by then.
It has inadequate contrast. The link letters are too hard to see - don't do grey on grey. It is almost as irritating as it is kind of interesting and stylistic.
We are professionals and constantly warn against trying to be too sophisticated looking without much information and not showing the product, nor showing it in use.
Install StatCounter and study your actual traffic and pathways. It might not work if they leave before it finishes loading.
To us the products themselves look nice but the presentation is just a notch or two down from a medium-high end fashion site. You need more variety in models.
We see no compelling policy on fit or returns, etc. Things like time in business or some successes would be good.
We agree with the other commenter that a walk-on or short videos or even slide show would be better than the slow, all grey mysteriouis (WHAT IS IT!!) graphic, and the name of the site/company?? is just odd.
Suggest you do some appeals testing and perhaps a style-introduction survey (market research) page or site.
Business-wise - you are doing small fashion shows, eh, like at events or malls?
Good luck.
www.BGdesign.us www.Web-Success.net
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