Hi, overall a promising site! Let's start with the cons. The main logo in the top left hand corner could be improved, the lettering needs more contrast from the background pattern. At the bottom of the page, there are two links, one to home page and one just to home, and both lead to the same place so one should be taken out. In the section where you have the photos of the women wearing the scarves, there is a white gap between the woman on the left and the text box beside her, you should enlarge the images and make them fill this space. Now the pros. The layout is simple and sophisticated, and the colour sceme is good. The site is proffessional-looking and not scrappy, as many homemade small business sites are even out in the real world. The shoppers will have a very smooth-sailing experience with the easy to use cart and the clear product profiles. A very appealing site that markets the products tastefully.