This is a nice site, and looking at it, I had a couple of thoughts. I really like the three bolded, colored questions at the top of the home page. So, what if you were to use them as 1, 2, and 3 of a "process?"
If you wrote a content page targeted to each of those three points, you could then make the three questions links to those pages.
- Are you about to exhibit? - Answer page
- Overwhelmed with details? - Here`s how we help
- Not sure where to start? - Contact page, with list of cervixes.
:-) Okay....list of services, but I can`t help my old Firesign Theater roots.
The point here is to get a customer journey under way. "omigod I`m about to exhibit...what do I do...!" And BOOM!....there`s a Step 1.
I like Webline`s idea of the portfolio. That`d definitely help, and add visuals to the site. Pictures are a lot easier on the eye, online, than words. That`s why I use thousands of words. I`m a curmudgeon and don`t go with the flow.
All in all, though, it`s a solid site and clearly explains what you do. It needs some touching up as to what you offer. How will I feel better if I spend the time to explore your site. And that`s where the "3 Easy Steps to Tradeshow Exhibits" would be helpful, I think. :-)