Forums: Discussions for entrepreneurs and small business.

Your website is too busy - there is way too much going on with your main page.  Try to focus on specific items.  Catalog things deeper.
Also, as for the graphics and layout, you need to make things easier for people to read and navigate.  Simpler graphics and lettering (ie, the hard-to-read script lettering for your company name) are not helping you.

As for the sales, understand that only a small percentage of people who visit a website like yours will purchase something.  A good goal would be between 1-5% of unique visitors to number of people who make a purchase.  How long have you been in business?

I officially started in March of 07. I appreciate your comments. I have played with several different logos, the latest being a suggestion from a friend. My original logo is posted in my profile.Which site is too busy? The store or the web? I guess I just expected more interest that what I have gotten. I have advertised in several trade papers and magazines as well as issued press releases to all the related media.

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I`m not known for sugar-coating anything, so I thought I`d get that little disclaimer out of the way ...

I really had no desire whatsoever to even read a single word on your site.

The colors are distracting.
The fonts are hard to read.
The focus of the front page is lacking. (See: copyrighting.)
You need more whitespace and less words.
Less things that don`t matter, less talking about you and more talking about what you offer me.

Your store shouldn`t have copywriting.
Think of when you walk into a Safeway. Do they hand you some sheet with words when you walk in? No, they have end-cap displays with all their finest products and sale items inviting you in. Target has the "dollar spot" right at the front of the store and end-cap displays on every isle. Kmart hands you sale flyers at the door. Cragen has signs to show you around. Think about that and try to re-create that feeling when you do your store.

I`m sorry to be blunt ... I hope some of this helps.