I think Eli went to the site when the main server was having trouble,
as for me, FireFox 1.0, it loaded instantly. I believe we`re both using
FireFox, so it`s gotta just be one of those weird "wrong time" things.
That being said, your menu titles, like `Products` appeared to me as
black text on a dark blue background. That`s almost impossible to read,
and bad use of color harmony.
I couldn`t read your tab headings---the blue on brown scheme. Nor could
I read the copyright notice at the top right on the title banner. I
don`t care about the copyright notice, but if this is your overall
color scheme, anything else you put up there will disappear as well.
I agree that the logo is so small, it`s unreadable. I`m using 1280x1024
resolution on a 19" monitor, and the logo looked like a small dab of
Franklin Solar - We`re still innovating electricity.
You`re home for Solar, Renewable Energy and
Whether it`s solar power or another type of renewable energy, we`re
bringing you the latest in unique and innovative energy saving products.
There should be space below the slug-line and "Whether it`s solar power
or..." so people can see it`s a heading. It`s "your" not "you`re."
That`s a bad typo, and should be fixed immediately. Also, see if you
can do something so the line doesn`t wrap in the middle of your
I also agree with Eli that my expectation was to click on the pictures
of products and be taken to a product page that further described that
item. On your products pages, you need more space between the images of
the product, and the descriptive text.
Also, on the Backpacks page, the first product---Voltaic Solar
Backpack---looked liks the photographer tripped and knocked the tripod.
The picture is down in the corner and that makes no sense.
Mostly some line-height spacing would help, I think. It`s a nice site,
easy to understand, and focused in on a niche product. (Some sites are
retail sites only offering a few products, and look like a mostly-empty
store.) Because you`re
("you are") concentrated, your
(possessive "you") store looks "full."
I think if you do some research on color compatibility, and maybe speak
with an artist about the concept, you`ll go a long way to upgrading the
site`s appearance. It doesn`t need a whole lot of copyrwriting, so
whatever comes after that basic repair work, would be "added value." :-)