Forums: Discussions for entrepreneurs and small business.

Thank you all very much for the advice. I am taking all this into consideration when I redesign everything.

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Tom Wandel
President
Blackstone Outdoor Gear LLC
http://www.blacktoneoutdoorgear.com
No More Wet Sleeping Bags! Bedroll Protector

As a hiker/camper myself, one of the first things I thought of was, How much does it weigh, how bulky is it, will it rip on long trips, etc.  I know you have the testimonials page, but I think you could add that information when people click on the picture on the front page and go to the products "cart" page. 
Right now on the cart page it just says that it comes with compression straps...

Also, you can`t take Ted Nugent`s picture out!!!  That`s not just some guy!  He`s awesome. 
Rock on!

Thanks for the advice. How can you not like the `NUGE`? lol Just kidding. I do see the point made about the dead animal. I guess it depends on what group I`m marketing to. I would think the hiking/backpacking crowd would be more likely to be offended by the picture. On the other hand, the hunting crowd would probably love it. Double edged sword I guess.

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Tom Wandel
President
Blackstone Outdoor Gear LLC
http://www.blacktoneoutdoorgear.com
No More Wet Sleeping Bags! Bedroll Protector

The backpacking and hunting crowds are two different markets.  One cannot assume that everyone into the outdoors thinks the same way about their experiences with nature.  Try not to fall into the trap of thinking of it as one big market.  Outdoor enthusiasts fall into many categories and thus, many markets.  You need to figure out which one you`re going to target.  Go niche!

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Tom Wandel
President
Blackstone Outdoor Gear LLC
http://www.blacktoneoutdoorgear.com
No More Wet Sleeping Bags! Bedroll Protector