Normally, I would have plenty to say (as many regulars here will attest to) ... but CookieMonster, Cartess and Craig got the jump on me tonight and I will yeild to them ... and they have provided some EXCELLENT advice so far ... except on one item you mentioned ... as quoted above ... I will comment.
It is clear you have been "swayed" by the SEO "gurus" out there when you speak of "rich text" and "keywords", etc. You`re not the first. And before I get hammered here, I am not knocking SEO and some of the advice from these people. But I find many of these "gurus" lack pratical and real-life experience.
You have SOOOOOOOO many ways to market your site beyond search engines and such. They are part of your plan, but not an end-all, cure-all as SOOOOOO many people seem to believe. Just think of your 3 main audiences and the many, many, many different ways you can drive people to your site. Advice from an old-timer on the Internet (no, I didn`t invent it, Al Gore did that) ... your website is a part of your overall marketing plan ... it is not IT. Use your website as a tool; not a pot at the end of the rainbow. Being that you are trying to serve 3 different audiences anyway from one site and they are B2B and B2C, you already have enough challenges and work ahead of you.
Focus on your passion(s). Sometimes life is easier in small steps. You didn`t run before you walked.
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