Information competes with Information.
That is SUCH an excellent statement...and one of those "obvious so it isn`t obvious" things.
First thing I noticed is all the italics. They`re supposed to be for
emphasis, not for ordinary content. So I "felt" as if I was supposed to
be urgently reading the entire page. When I did, I realized it`s not
Second thing was the lack of any border space to the right of the
graphic with the roses on the landing page. The text was so crowded up
against the image, it was unprofessional, and that detracts from the
site. Big thing? Lots of people would say no. But are you professional?
Not from what I "felt" seeing the site.
You`re going for a feeling, not intellect. Coookiemonster`s and
Cartess` posts haven`t been as blatant as they might, but good
copywriting isn`t about logic and value. It`s about raw lust, desire,
passionate wanting, and heat. To accomplish that, one can use fear or
"Home staging is just Smart!" Excellent....I`ll make a note of that next time I want to feel smart.
- Real Estate Staging is creating a “look” that sells. -- So?
- We place images and ideas inside the heads of potential buyers as they walk through the house. - How?
- We evoke emotions and feelings through sight, smell and sound. - But not on this site...?
- We create an environment which is captivating and fascinating to all who enter. - How?
- We create a place that anybody could call home. - How?
- Staging is not cleaning and decluttering. - Then what is it?
- We go above and beyond that. - How?
Okay...this was a rapid-fire "slam" into each sentence. It allowed for
zero "interpretation" as a reader approaching text. Is that a valid
method of critique? Is it "too much parsing?" Well, ask yourself this:
Have you told me anything at all concrete, that would apply to ME
(What`s in it for me?) in this paragraph? Look at all the "How will you
do this" indicators? Is that worth knowing or thinking about in a
Remember, you`ve got 4 seconds to capture my attention and build up a
fire of emotional lust for your product! IF I`m already looking for a
home stager, and I`ve perused ten or twenty sites so far, how does this
paragraph stand out from all the rest and "tickle my fancy?" :-)
You should at least answer the questions: What is home staging? How much money will you get if you use it?
"Staging is producing an atmosphere that will warrant your
asking price and get your home sold."
So lemme axt you....does this sentence strike awe and fascination into your heart and liver? :-)
Suppose you`d been abducted by Really Bad Guys, and faced torture and
pain until you died a horrible death. The only thing you could maybe do
to convince them to let you go is to persuade them that all of humanity
would survive if you lived. And they ask you, `Okay...convince us that
home staging is worthy and we`ll forgoe the torture and pain.`
...........and you give them the above sentence.
Maybe you could have some similar-value or similar-type house pictures,
with the dollar amounts they sold for? House Left sold for $200K
without home staging. House Right, looks the same, sold for $250K with
Click each picture, and you get a collage of the inside house while it
was up for sale. House Left looks like drab. House Right used your
Where are the click-links I want to see, to play with, to move me into
the site? How come there`s that roses picture anyway....why is it
there? Does it mean something? How come when I click on it, nothing
Where`s the "customer journey," and where is the "call(s) to action?"
Before-After pictures work, as long as they`re clearly not image-edited
or use other perceptual tricks. People are savvy to that kind of thing.