Forums: Discussions for entrepreneurs and small business.

Well, first off, if your primary concern is conversions you initially need to do two things:
1.) Have a professional look.
2.) Carry this look consistently across all pages.

You`re good with #2, but your main header logo is not professional looking, to be honest. When a site involves money in any way, the smallest factors can be a turning point between their decision to buy or not. So i would redo the main logo, i would also recommend avoiding the use of the type of gradient you`re using for the header image too.
Next, i`m assuming by conversions you`re referring to software sales (after all, a conversion, is anything you designate it to be)? If so, then you`re structure is setup all wrong. If people are lookiing to checkout your products, they will go to the products section and read about that specific product, and if they`re interested they will either download or buy it... but here is where you`re missing some key things. If they`re reading a description of that product, right under the description you should offer two links, one to download the trial, the other is buy. And you should do this for every product. Because if they have to search for these links (which are under "downloads" and "register software") you`re going to lose quite a few conversions. Effectively you should have a method of allowing a customer to download or buy from any page of a given product.
As for selling, i would alter your "copy", aka your wording, a bit. For example, i`d avoid using the words like "spy software" and instead emphasize "privacy" more and so on. I`d actually almost recommend changing the name. As a programmer i follow its name easily, but rarely are your customers going to know what a computer session is...etc. Instead you should pick a name that instantly speaks to a non-tech user, its purpose. Even further explain what a keylogger is to the uninitiated. They may be tech products but even a tech savy ceo may not follow all of your description.
Well, i hope that helps.

Edit: You also have some 404`s, like
http://www.cromosoft.com/index.php/en/component/content/arti cle/37-facil-helpdesk/100-facil-helpdesk-screenshot

Edit2: After reading further i see your english wording is also a bit choppy. If your main market is english speaking buyers, then correct english will also help you quite a bit.

Is that oriental fellow your son? If not why is he beside the article about children?

As for spelling & grammar what editor are you using? Use MS Word or the free equivalent Open Office, then your spelling etc. will be corrected for you.

You are not going to get any conversions if search engines can`t index you properly. So I would assume your keywords & descriptions do not match the content(s) of your site.

Which CMS are you using?

Gustavo,

Your site is clean, but that`s about it.

The logo is not really professional looking and images in the header are stretched out.

As for conversion, there`s nothing really that draws a reader in to take any action. You need to show visitors "what`s in it for them" when it comes to selling something. Also you need to place what`s called a "call to action". This is you telling your users in a form of a button or some prominent text to do something, like for example: download a free trial. By placing a professional looking man next to the product description, doesn`t really say anything.  I`d suggest taking a look at your competition and seeing what tactics their using on their site.

And of course I agree with the others that you need to spell check and come up with a keyword list and optimize your content for that.

- Yiana

Thanks to :

Jarrod1937, ripose and designleap for your comments. I had made several changes to my web site.

 

Regards,

 

Ramiro