Forums: Discussions for entrepreneurs and small business.

For something with medical claims, the most important thing is the credibility.

First thing I look at is the contact page - does it have an address? You have city and state but not street address.

Second, all those medical claims you have...and abbreviations... how would I know if they are true or you just made up things? You`d better put a lot of links from your pages to scientific articles/sites. Otherwise, I don`t believe you.

Third, who are the founders? What are their credentials? Put their info on, and put links to whatever research papers they have.

Fourth, that label on the little bottle screams "cheap" - inkjet printing? and that`s not an impression you should give for medical products.

And....is it FDA approved?

Thank you, johnqh and imortal, for the feedbacks and suggestions.  We`ll be working on it.

I did not see the other thread about suggestions for your website so this is my first impression on it.

• I see a cross between a Business2Business presentation and a retail site. I can`t tell if your site is there to entice businesses to use your researchers and developing process or to sell me on distributing/selling your unique products.
• The `We Research, You Benefit` slogan came to me first thing which is what led me to this opinion. As I read your homepage text I am even more convinced you are only there to deal with joint ventures.
• I guess my question is, what is your objective of the website? Are you there to make vital business connections, or there to promote your products like dove.com`s website purpose.
• I like your site colors but I see some discontinuity with the Article headings using gray text for one word and purple for another.Why not follow the Blue-to-purple flow as in your logo? The orange highlighting is fine, but on the product page you use so many different colors it begins to look unprofessional. I would just use orange for highlighting, and the same color blue for a different emphasis.
• Despite your site goal, you need some supportive documents and references (credibility) as the others recommended. When you make a statement, back it up with links. Otherwise, that sentence added zero value to your image until you have the Name go with it.
• `Order` Menu Link - Don`t just say `your shopping cart is empty`. If they click the button without buying something, its obvious they want to either look at products, or buy some products. You should have a listing of all your products on the Order page if they haven`t already added one to their cart. If you don`t want to do this then, change the menu link name to `Shopping Cart` or `View Cart`.
• The bottom two images on the homepage look great, but I have a minor suggestion of making the entire graphic the link rather than the small `click here` button. You don`t necessarily need to get right of the click here box, just move it into the graphic. The fact is that, if I tried, and I did, to click the larger image, I was left frustrated until my eye glimpsed the click here box. It`s all the small things that make the difference.
• Be aware of your LARGE header. It takes up about half the browser on 1024x768 res. Later, I would consider making it 25-35% shorter, but you will need more content to compensate.
• I would put your official company name at the website footer with the copyright instead of the URL. The domain name doesn`t hold copyright, it is not an entity whereas your company is a entity that holds copyrights.

Overall your website looks good, but I would work on your objectives for each page and the credibility through information and appearance.

Regards



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Colin Winter
Small Business Website Management and Marketing

This is a whole lot better than the last go-round. :-) At least now I understand that you`re a) a pharmaceutical company, and b) that you`re highlighting your product for Rosacea! (I`d put a link page to the rosacea, explaining it---not everyone who has it will be viewing the site; sometimes it`ll be family members or friends.)

The credibility is an issue, but I think it`s because you`re marketing your company as a pharmaceutical company, not as a site selling a medical product. Since you currently have only the 1 product, have you thought about maybe a strategy overhaul?

What I`m thinking is that if you built the site around the AZASOL, focusing on what it does, how it`s created, and that you`re the inventing company, you could maybe have one site dedicated to only the product, with a shopping cart and so on, and another site that`s your corporate site. Then you could market the AZASOL site, and have links going back to the "about our amazing pharmaceutical company" at the other site.

Wouldn`t that help resolve the slight confusion over who`s your actual market?

Jerry,
I get the idea that the two are inter-related. That`s fine, but I`m thinking of some of the new "outlet stores" coming from major wholesalers. Ordinarily, you`d put out your product to distributors who`d then sell it retail. But since you`re trying to sell it retail yourself, I`m thinking you might have an easier time of it by having a two-prong strategy.

The one approach is to promote the pharmaceutical company, handling it from an information and white-paper direction. The second approach would be selling the specific product(s). Each new product would have its own separate Web presence, and have the appearance of a product.

In my own opinion, few people buying a product for something like rosacea are going to care who`s the company making it, excepting that it`s legitimate. They`re more interested in the features and benefits, which I think you can bring out more clearly, with less distraction, if it`s a site selling just that product.