hmm... where to start. i can just give u my honest feed back and i hope itll help. the first thing i noticed were the prices. they seem fare. but when buying more pcs, people would expect to get a deal. i noticed for from 6 to 12 pcs you doubled the price and didnt give any break at all. i guess for someone buying it because they need all 12 pcs for an occasion its ok. but for someone that would be stocking up on these things it wouldnt make sense to buy more then 6 at a time. try to give a bit of a break on the price when people order more. i think this will encourage people to purchase higher qtys. buy more save more. :)
also with the club memberships. give them a deal if theyre going to be forking up some cash upfront for an entire year supply of empanandas.
i found it a bit confusing when looking through the empanadas for purchase. you should have a better system for ordering different type of empanadas. for example it seemed like if i made a purchase i didnt know what i was getting in my empananda.
these are very minor things that can easily be changed.
other than that... your site looks great. great pictures. the more pictures the better. also upload the thumnail picture as well as a bigger size picture when people click to enlarge.
your sites getting me so hungry.