I have to take issue with something else in Cartess` previous post:
"And the reason I say its better for some people to design their own website is because the client knows their product and customers better than any webmaster. And oftentimes, when the client puts their own site together, they`ll typically communicate the right copy on the site which tends to convert at a much better rate than the designer."
Cartess, this paragraph is definitely your opinion presented as fact. [It`s also full of qualifications such as "some" and "tends" and "often times". Nothing wrong with using qualifiers except it makes your writing seem like it`s unsure of itself. Heavy use of disclaimers makes me think you are afraid to give advice that takes a position. Are you afraid to take a position?]
I absolutely agree that the client knows the product and customer better than a web designer but most of the web sites I`ve critiqued here are poorly written at best. Most people don`t try to fix their own teeth but they`ll happily "design and implement" their own web site even though they do not possess the multi-disciplinary knowledge required for web design.
Writing marketing communications is not something that comes naturally to very many people if the web sites I`ve seen here are any indication. Copywriting seems especially counterintuitive? "You mean I should use fewer words?" "You mean people won`t read 2000 words on the front page?"
I`ve said your advice was bad and now I`ll tell you why. If someone wants to design their own web site the correct advice is as follows:
1. Read several books on HTML and CSS.
2. Read several books on design.
3. Read several books on branding.
4. Read several books on marketing.
5. Read several books on copywriting.
6. Read several books on writing.
7. Read several books on technical writing.
I do understand that poorly designed sites sometimes work very well but your advice doesn`t even pass the common sense test. It`s not common sense to assume that a poorly implemented web site will perform better than a well designed site.