Although I know what I`m doing in the real world, working within cyber space is not my forte. But it is a reality we must all come to grips with--and that`s my struggle at the moment.
So, my issue. I`d like you critique my site http://www.powerreferralselling.com
A little background on why the site is as it is currently.
First, I`m hard-headed enough to give it a try on my own before I move to hiring a web designer.
Secondly, the site is intended to: inform visitors about the book; provide a number of additional resources; generate opt-ins for my mailing list; and provide additional information for potential meeting planners and media visitors.
Why the front page has so much verbage: An item I`ve tried to compensate for:
My editor at John Wiley and Sons picked the title, which I hate. The book details the tools, techniques and strategies the true million dollars a year sales superstars use to generate their tremendous volume of referral business. The title Wiley chose--Creating a Million Dollar a Year Sales Income: Sales Success through Client Referrals--is accurate in the sense that these are the techniques and strategies these mega-producers use to create their million dollar a year incomes. I personally think the title my come across as too much of a gimmick and just another over hyped waste of money.
In fact, the book has received great reviews and endorsements from all sectors of the indusry. The first page of the site goes to lengths to define what the content of the book is as opposed to what someone might think when they see the title.
(Of course, that brings up the question as to why I allowed them to name the book a title I wasn`t thrilled with. Simple. My editor is the editor of some of the top names in the business and Wiley and Sons is one of the oldest and most respected business publishers in the country. I figured after 200 years, they probably know a lot more about marketing and selling books than I do. Still, uncomfortable with what the first impression the title gives.)
Anyway, the subject is the site. Any suggestions would be greatly appreciated.
Paul McCord Author, Creating a Million Dollar a Year Sales Income: Sales Success through Client Referrals http://www.powerreferralselling.com