Great job so far!
Concerning the graphic on the front, I`d get rid of it....WHY? You mentioned that people are hitting the site and are immediately going to the Products page....which is fine, but theres really no content at all on the products page...which can be bad.
Ditch the graphic and move your content up...use a strong benefit oriented headline at the top (in place of the graphic), while browsing through your site, I came across a sentence you had...I twisted it around slightly and this is what I came up with:
Have Fun on the Water
and Catch More Fish
I`m sure that`s what every fisherman wants to do, thus the reason they go out there.
If you`re really insistent on using a photograph on the homepage, why not use the one you have (of yourself I assume) on this page, with a similar headline:
On the products page, I`d probably put more content there so people know what they`re actually clicking on versus just clicking any ole graphic, and thats provided they click on it...right now, how would they know which one to click? How would they know what these lures do?
Provide a brief blurb at the top and perhaps use some amazing headlines/benefits about what each of the lures purposes are.
Then they can make a decision on which to click on...and once they click on it, then you can go into more detail about that particular lure.
THeres a whole lot of other things I`d probably modify but you`re off to a great start. Make some changes if you wish and see what the results are like...don`t wanna make a ton of changes without seeing whats working...once you get better results, then make some more changes and so on...
You got yourself a great product....consider offering visitors to the site some type of free report concerning your lures so you can capture their names and email addresses...because once they guys know you, like you and trust you, then you can keep on selling to these guys on a regular basis...they`ll buy just about everything you have probably.
have fun on the water and we make that even easier by allowing you to catch more fish.
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