I would like to expand on the previous words of a dated looking site. The site might function perfectly, but having an old look will make people weary to buy. It’s like walking into a mechanic’s garage. If everything is clean and cars are being worked on, you feel confident. Then you walk into the lobby or waiting area. If the walls need painted, or the chairs need renewed, you might be less likely to feel comfortable. An updated site look does nothing except make the customer feel comfortable. But isn’t that the goal? Making your customer feel comfortable? I definately think you would benefit from a redesign.
Vincent Wilcox (a.k.a. KRAKR)
My band: Letters Make Words