Being a seafood lover, and also near Supreme Lobster, here in the
Chicago area, I was particularly looking at your site from a user
perspective. I don`t much care for the Supreme site, and thought I`d
see what`s different.
The first annoying thing is that you have your product categories
listed in bullets down the left margin, none of which are links. I
figured I`d click on "crabs" and go right to the page about crabs. But,
I hunted around and saw the "Products" tab. I clicked that.
So that got me another list of bullets, none of which were links. Yes,
I clicked the "more details," but so what? I couldn`t click on "Snow
Crab," get a pricing and quantity list, and click quantity, and
continue shopping. I think you`d be better off just having a Yellow
Pages ad, and have people call you to get orders.
Bottom line? If I were a restaurant owner or an at-home customer, I`d
not use your site. It`s not user-friendly, and doesn`t make it easy for
me to order anything.