ha - I`ll do that. If there`s one thing I don`t have a problem with, it is coming up with written content.
I was thinking something along the lines of Momentum Environmental or Momentum Sustainable Products. I actually came up with a list of ten different names last night - some cool, some descriptive, some technical. My last name happens to be the name of a relatively high-profile sustainable energy company. It`s a fairly unique name, but just `cool` enough that there are companies out there actually using it. It`s been a while since I`ve worked with trademarks, and so I`m not sure if my last name would be usable or not.
Been doing a lot of research today. There really has not been a lot of solid development in this area yet and it is truly in its infancy. Europe is much further along than we are over here. My local state is going to start requiring net metering this year, so utilities have to allow homeowners to generate their own power and work with the grid, if they choose. If they are equipped with wind or solar (or both), their meters will be able to flow backwards during times of over-production. In this case, the home`s excess energy output actually spills back onto the grid.
There are a few companies in this area offering solar/wind/geothermal under distributorship agreements with some of the players. These appear to be offering product with installation, as the installation process is a bit technical. This makes me wonder about what shape I might want this to take. If the goal of this company were to be primarily instructional or consultative, it would require some degree of training on my part. And if it is focused on sales and marketing, it would almost require a partnership with qualified installers, or at least the hiring of such. Is the market ready for something along this line? I can`t honestly answer that. I feel like a lot of due diligence would be required.
At the same time, I may be overcomplicating this. Maybe something as simple as a website geared toward green, that offers a few good products and information would get things rolling. Let other more organized opportunities present themselves as time goes on. It`s a little difficult visualizing a business structure for an industry that is currently fragmented and underdeveloped.