Forums: Discussions for entrepreneurs and small business.

Fully understand, the burger comment is just one guy`s opinion, so take it for what it`s worth - different people react very differently to the same concepts/imagery.  Just thought I`d chime in 

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chuck fuller

Chuck,

I welcome the thoughts, :).

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The frontpage is great. Instantly conveys the idea behind the product/service you offer. Subsequent pages are full of jargon. You might know the jargon but I wonder if your prospects are as familiar. It`s just not plainspoken and focused. It loses the clarity found on the first page. Your opening line on the second page is "The Web Shouldn`t Be Complicated." I don`t know what you mean? What part of the web shouldn`t be complicated? I think you mean "Running a business on the web shouldn`t be complicated."

However, you then launch into two paragraphs filled with complex words and meaningless marketing-speak. I thought it was supposed to be simple? It seemed disconnected and contradictory. For example:

After two years of R&D, we introduced the new paradigm in Web development: the best of Design, Mechanics,and Support as one integrated solution for One Clear Price™.

What is a new paradigm? Where can I buy one? Why is a new paradigm of use to my business? What are mechanics? Where can I buy one? Don`t bother trying to explain any of this to me. I don`t want to click on a word to learn what you mean. How about just simplifying instead. Something along the lines of "PingWorx has developed an integrated solution to running a web-based business. It includes hosting, site design, and technical support." That`s easy to understand. You cannot successfully communicate 30 ideas per page. It doesn`t make sense. Why not communicate the fundamentals of your business and fill the client in on all the details later? Are there three fundamentals?

On the "Components" page, I find more marketing-speak. For example, you say "Your brand is your single most important marketing tool." That`s not even true. Creativity is the single most important marketing tool. Followed by the ability to execute. Followed by cash. At any rate, I would again simplify and get rid of the meaningless, worn-out marketing speak. People rarely pay attention to worn-out ideas. They just roll their eyes.

Overall, I was left with the impression that the firm is a jack of all trades sort of affair. I agree that integrated services can be an excellent business model, I just wonder about your ability to execute in so many spaces.

Consumers tend to believe that specialists provide better service than generalists. That`s why you don`t see many firms offering "Legal Advice, Marketing, And Web Hosting." It wouldn`t make sense. As a visitor, I have definite questions about your ability to successfully execute something as complex as integrated web services.