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terriberry

posts: 9

May 08, 2009 4:25 AM ET    Quote  Report Abuse
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Hello All,
 
  I`m going to be starting a pet sitting business, I already have a name and I`m getting all the details together, but I looked at the competition and they are pretty will set up and they are a couple of cities over from me, according to what they show on their web-site they have over three thousand customers, should I be intimidated by this?  Also do I need to trademark my business name? 
BizOptimizer

posts: 63

May 08, 2009 9:09 AM ET    Quote  Report Abuse
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Intimidated - no.  Trademarks are probably not your first priority when you start unless you have one of those stupendous once in a lifetime names.  Need to focus on what competition does right and what you are going to do better.  Getting licencesed and bonded are probably higher on the list than trademarks. 
 
Trademarks will come in time as you build a brand - but you have to get it off the ground first.  If you need a closer look, the franchises in that industry are always looking for temp labor - then you get an inside look.
 
Good luck.


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Ed
Business Optimization - www.businessoptimization.biz
CraigL

posts: 9051

May 08, 2009 1:45 PM ET    Quote  Report Abuse
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What catches my attention in this topic has little to do with dog-sitting. It`s the question of "intimidation."

There are two basic ways to look at competition. Nowadays, so many people view a big, successful competitor as overwhelming. They see the massive size, market share, and huge revenues and almost give up before they even start to compete.

The other way is to realize that without a *strong market* there couldn`t be that strong a business! The only way your competitors could get that big, that successful, and that widely known is if there`s a huge market for the product.

Think about the size of McDonalds. They`re gigantic, world-wide, and bring in billions of dollars a year in revenues. And yet lots of people open their own, single-location restaurant.

The key is to be different, to differentiate your brand from all other brands. And to offer something the competition does NOT offer.
wtgg

posts: 257

May 08, 2009 3:25 PM ET    Quote  Report Abuse
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Terriberry, I use petsitters not so often these days but several times per year anyway.my wife and I are from connecticut and we live in the deep south of jersey, so every holiday is a couple days at least in connecticut.
our 3 dogs and 2 cats are for all purposes like kids, (I have kids and grand kids so I know the actual difference, the dogs don`t have thumbs and can`t talk lol). we have a wonderful petsitter at the moment but it was not always the case. we tried the big petsitters that send kids that watch the dvd`s and not the dogs. 
the point is petsitting is for alot of us like child care, we want that personal touch and want to feel good about entrusting our pets and home to someone, I want a face with accountability.
I would suggest look at what the big guys do well and if it fits you copy it but at the end of the day they maybe that big because they never say no to anyone, and especially holidays how many are going to cancel a trip to stay home. the horror stories I could tell.
keep it personal.
great success to you.
 
DanRosback

posts: 1

May 12, 2009 6:14 PM ET    Quote  Report Abuse
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Great idea,  I have thought about starting a pet sitting business before. But I got into internet marketing instead. Position your business above your competition.  Always turn negatives into positives.  All your ad copy should state the benefits that your small company will provide. Example: you can have more time to focus on each animal. Maybe you can even pick up their pet to make it easier for them if that is possible for you.  Make it happen, good luck.
DanRosback5/12/2009 11:16 PM
infinique1

posts: 178

May 30, 2010 2:48 AM ET    Quote  Report Abuse
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It will be good to do a check on the demograhics, population stastics, pet ower staistics and checking out the competition before starting it.



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dogwalk

posts: 2

Feb 23, 2011 3:28 AM ET    Quote  Report Abuse
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Yes of course Pet sitting is one of the booming business. I suggest you can market your business online. So that you should get better leads.



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http://www.petsitting.com
crica888

posts: 1

Feb 23, 2011 6:51 AM ET    Quote  Report Abuse
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I think that is difficult to have the first clients... after all will be very good... the client will bring more clients. you will see.



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metro2

posts: 21

Mar 05, 2011 9:59 AM ET    Quote  Report Abuse
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About 40% percent of Americans own at least one dog and about 62% of Americans own some type of pet. I think the pie is big enough for everybody.



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