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Please critique my website.  Our main purpose for the website is to show people what type of service we provide, and to get them to either schedule an appointment or to sign up whenever we have a sale.  It`s a way to generate a list of future leads as well. 

We do mobile auto detailing.  We come to your house and clean your car`s interior and exterior.  We shampoo carpets, clean windows, dress and gloss the entire interior and have a waterless product for the exterior that washes and polishes. 

We are located in Central New Jersey and provide services to almost the entire state.  Our two main selling points are the convenience of us coming to your house so you don`t have to go to the detail shop and get dropped off and picked up and how environmentally friendly our waterless wash product is compared to other chemical based washes that will drain into your water supply or soil.

site is located at http://www.pennza.com/

The original design was taken from an altered web template.  We liked the colors and designed our logo after it.  Almost every aspect of the site has changed from the original template except the color scheme and the basic CSS coding.  We altered images and put in our own copy and changed the navigation a little bit.  We also attempted to optimize for search engines, but we are amateurs and it can probably be done a little better.

All critiques would be appreciated and taken to heart.  Please don`t sugar coat, honesty would be appreciated (even if it is harsh or mean).

Thank you in advance.

Robert M. Cavezza
Partner
Pennza Mobile Auto Detailing

...edited to include hyperlink


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Robert M. Cavezza

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About the only problem I have with the site is that you aren`t in Massachusetts.

Otherwise, I would have liked to see some before and after images, and your site does not make it clear where your service area is.




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Steve Mann
Internet Videographer
MannMade Digital Video
My Email

I agree with Steve. How about putting `Live in Central New Jersey?` above the `We come to you` line. I would also put each County you cover in the About Us page or a detailed map of coverage.

Maybe some other minor changes like, increasing the email address field size for the appointment scheduling, reformatting the fields to follow a layout instead of being all over the place (line things up), and include a checkbox/say they will receive a confirmation email.

Your site needs some more content. It`s nice and simple now, but it needs some extra stuff if you want to look bigger and better in SE`s eyes. I can`t think of any suggestions but one or two more pages could make a difference.



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Colin Winter
Small Business Website Management and Marketing

Those are all good ideas.  Any suggestions for adding more content, but trying to drive people to the "Schedule an Appointment" and "See Our Prices" pages?  I`m probably going to need to rethink the entire navigation system when adding pages.  Any recommendations would be appreciated.

Thanks for the feedback guys.  It`s really appreciated.



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Robert M. Cavezza

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Why grayscale photos? If you`re trying to impress me with detailing, having images on the main landing page in gray make it look dingy and drab.

I went to your links for "Wanna see examples?" I looked at them, and they looked like new cars. Like...new cars in a showroom, so the before-after is a "must have," in my opinion. However, when I tried to get back to the main page, there`s no "home" button. I clicked your logo and that worked, but not everyone knows that.

As for content, the problem is too many questions...not enough answers. Leave the testimonials on some other pages, but for your main page, you need to introduce yourselves. Talk about your number-one benefit, that You travel to the customer! That`s unique, or very rare, and your primary selling point.

I went to the Prices page, which is great....except for those gray cars. Definitely, lose `em, they`re hurting not helping. :-)

All in all, it`s a nice site, not complicated, easy to understand. I agree with the addition of a "Live in Central New Jersey" line just above the We come to You. As far as does the landing page drive anyone to the other pages? No, not really. Curiosity is doing the driving, but not all that strongly.

hmm...Actually, why not have a "before" picture of one of your best jobs on the front. Then a question, "Want to see what we did with this mess?" Have THAT "after" picture on your "Prices" page. That`ll certainly drive traffic to the page.

Instead of "Schedule," which is a bit confusing and sounds as if it`s your current schedule of where you`ll be, you should rename it to "Contact Us." Then, instead of the form being "want to know if we`re having a sale," that`s where you should have a link, "Want to Schedule an Appointment?" Take the viewer to a separate page.

On that page, or on your Prices page, you can do a "click here to subscribe to our weekly (whatever) sales flyer.

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Web Design | Best Beef Jerky | ecommerce articles | Follow vwebworld on Twitter

I`m starting to make these needed changes.  Does anyone know where I can find a free jpg compressor online?  I used to use one a few years ago, but can`t find the url.

Thanks in advance.

Robert M. Cavezza



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Robert M. Cavezza

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Why compress images? Just resize them to the size you want them to display.





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M Hall
Website Critique Community
International Society of Curmudgeons

They took long to long right now.  Especially on the home page and sample pages where they are thumbnails only.  I wouldn`t compress the full image for when they click on a thumbnail. 

At least that` what I thought would be best.  Any ideas?



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Robert M. Cavezza

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Being not at all into HTML, but having had to mess with it since we have no money, the way we went was to create two pictures:

• picture.jpg
• th-picture.jpg

The "th-" meant it`s a thumbnail, and I uploaded it to the same place as the regular, full-size picture. Then I made a link out of the thumbnail, with a target="_blank" to the full-size picture. If someone wants to see the thumbnail full-size, they click it, and it opens a new window with only that full-size picture.

If you have a Web developer, they have at least three better ways to do this. If you`re doing it yourself, then the above is pretty simple.