We promote Google Checkout and phone-in orders at our web site. We have not added PayPal as of yet, but we are planning on doing it soon. Even though we are following the herd like cattle, I am beginning to question my reasoning for doing more than just the two methods we have now. I know you should give the customer options to make it easy for them to purchase but is adding multiple equivalent services really doing that? The majority of our customers like to call us and order over the phone even though many have done it on-line. In the past, we had our own SSL order page that collected web orders without using services and only a very few people ever used it. After adding Google Checkout we did see an increase but I think this is because we also added web purchase only specials when we did. So I really think it was the specials that drove them to using Google Checkout.
The reason I bring this all up is to question what we are all doing and is being discussed at this post. Does having more than one service drive sales and is it really worth all the work and complexity? Isn`t the number of payment methods you offer more important than how many services with the same payment methods you have?
Food for thought…
Bert at Harvey Software, Inc.
Multi-Carrier Shipping Software and Supply Chain Solutions for Internet Retailers
Also a provider of free shipping information and resources at Harvey Software`s Parcel Shipping Blog
along with free tracking solutions at TrackingPage.com