This is my first post on SUN :)
Glad to see you`re making a concentrated
effort in hitting the niche of small businesses. Many, if not most, startups do not understand the intricacies of obtaining patents and/or registered trademarks. For some, the research on patents alone will be overwhelming thus driving them to their local law firm for services. Obviously the bigger the firm the more expensive their services.
In my opinion, you should definitely get a website up and running ASAP. By visiting forums like this and showing your willingness to help, you`ll start gaining word of mouth advertising. I would look into offline SEO strategies for your website. The image you should portray (in my humble opinion) is one that caters to the small business and start ups. You should make it a point to say you`re here for the new(er) businesses as well as the established ones. Because you are small, you can focus on more personal interaction and relationships with your clients compared to the big firms. Other area(s) to touch upon are: 1) your cost vs those of large firms 2) Your expertise and willingness to only handle services within that expertise 3) Your interest in helping new business and startups with the capacity, knowledge, and expertise to help established ones too.
To get the name out, there are volumes of books and articles on online marketing. I would focus on creative marketing that will get your name out with the least amount of costs. A few that I recommend you look into are:
1) Blogs! Blogs! Blogs!
2) Article Submissions
3) Forums and message boards
Good luck and I hope it works well for you. On your website, if you put what your flat fees are, that would increase the interest of those visiting your site. Often those doing research don`t have time to follow up with emails and such inquiring prices and fees. Be one step ahead of your competitors by listing the prices that you are certain of.