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JobYouDeserve

posts: 48

Aug 08, 2006 2:45 PM ET    Quote  Report Abuse
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Hey guys!

I`m a solo entrepreneur, and I would like to partner with Nordstrom.  This may sound like a lofty goal, but I believe I have a good idea.

Is the director of marketing the best person to speak with?  Does anyone have any advice or words of wisdom?

As always, thanks! 



-------------------------

Kristen Hallows, BBA, CPC
Job You Deserve Career Coaching
www.jobyoudeserve.com

Join me on Coach of the Airwaves!
www.coachoftheairwaves.com/?page_id=58
LordEmsworth

posts: 45

Aug 08, 2006 5:07 PM ET    Quote  Report Abuse
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Not quite sure what your idea is but I would be extremely careful of presenting anything to Nordstrom (or any other company) without a) having them sign a non-disclosure non-compete agreement and/or b) having your "materials" applied for or protected via patent, trademark or copyright as appropriate.

-------------------------

Norton R. Townsley
Patent Attorney/Professional Engineer
The above message is provided for general information purposes only and is not to be construed as legal advice.
JobYouDeserve

posts: 48

Aug 08, 2006 9:03 PM ET    Quote  Report Abuse
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That thought has crossed my mind.  I can just see it now...two months from now, I`ll read in the paper that my biggest competitor has partnered with them...

Just kidding.  I talked with someone at Nordstrom today (before I read your post), and she didn`t think it would be a "good match." 

There are no physical products involved...just my customers being entered into a drawing to receive their products.  I`m still contemplating my next move.  Thanks for your input! 



-------------------------

Kristen Hallows, BBA, CPC
Job You Deserve Career Coaching
www.jobyoudeserve.com

Join me on Coach of the Airwaves!
www.coachoftheairwaves.com/?page_id=58
Aron

posts: 39

Aug 08, 2006 9:03 PM ET    Quote  Report Abuse
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The NDN is solid advice.

Maybe you can get in through a back door. Find out who their marketing/
advertising agency is and contact those people. They are always trying to
bring new ideas to their clients. I`d still get a NDN though.

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JobYouDeserve

posts: 48

Aug 08, 2006 9:24 PM ET    Quote  Report Abuse
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The back door is a good idea.  I wonder if Nordstrom, for example, has an ad agency.  I spoke with the event marketing person.

Maybe it`s just late and I`m tired...but what is a NDN?  Non-Disclosure ________?



-------------------------

Kristen Hallows, BBA, CPC
Job You Deserve Career Coaching
www.jobyoudeserve.com

Join me on Coach of the Airwaves!
www.coachoftheairwaves.com/?page_id=58
executeksearch

posts: 136

Aug 08, 2006 10:54 PM ET    Quote  Report Abuse
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I don`t think that a partnership with Nordstrom is necessary for what you are trying to accomplish. I may be misunderstanding your idea all together, but, it would seem to me that your best bet would be to buy Nordstram gift certificates your self and offer them as prizes to your customers who win the drawings. 

You are going to have a hard time getting a company like Nordstroms to see the benefit of them giving away their product to YOUR "job seeker" customers.  How does your idea ease a pain for them or increase their bottom line? That is all they are going to care about. I think that you are just going to have to put up the money your self for the prizes you are wanting to give away to your customers.  Just my opinion.

Best Wishes!

Ken
JobYouDeserve

posts: 48

Aug 09, 2006 7:43 AM ET    Quote  Report Abuse
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Well...the ultimate goal was publicity and more customers for both of us.  The proverbial interview suit can be very expensive, and winners would be able to experience Nordstrom and probably do business with the company in the future.

Buying gift certificates myself is definitely an option; however, if I did that, I would feel like I`m giving Nordstrom (or another department store) free advertising...especially if I wrote a press release about it.



-------------------------

Kristen Hallows, BBA, CPC
Job You Deserve Career Coaching
www.jobyoudeserve.com

Join me on Coach of the Airwaves!
www.coachoftheairwaves.com/?page_id=58
stephane

posts: 221

Aug 09, 2006 8:11 AM ET    Quote  Report Abuse
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Good morning

I dont know depend on wath is the best advantage for you all of you....

Have a good day see you later.

Aug 09, 2006 11:20 PM ET    Quote  Report Abuse
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It sounds to me as if you have a program/idea that  will create a benefit for Nordstrom and that you haven`t been able to convey the benefits to them yet.

Q1. Why Nordstrom?

Q2. What other firm could benefit from your program?

Q3. What other features and benefits are available to your future partner?

 

I believe if you are able to make it worth their time and money  and if you can convey those benefits to your target market then your in. 

 

JobYouDeserve

posts: 48

Aug 10, 2006 7:47 AM ET    Quote  Report Abuse
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I agree completely - that`s why I`m revising my approach.

The phone is clearly a bad choice.  When she thought she knew where I was going with this, she immediately told me that they "don`t do giveaways."  Maybe I should`ve been more aggressive, but I never really got the chance to explain the ultimate goal of my proposal.

Why Nordstrom?  Because it`s an upscale department store that caters to both men and women.  Fortunately, there are others, and next time I`m going to send something in writing.  This way, the reader will be able to read it at his or her leisure, and no details will be lost.



-------------------------

Kristen Hallows, BBA, CPC
Job You Deserve Career Coaching
www.jobyoudeserve.com

Join me on Coach of the Airwaves!
www.coachoftheairwaves.com/?page_id=58
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