I recently embarked on a new online venture and was in the process of interviewing potential customers for insight into what I should build feature/function-wise.
One person I spoke to in particular would be very valuable resource for me for: functionality advice; connections influence over other potential customers; as a pitchman at conventions that he already attends; general marketing advice in the industry.
I had only contemplated starting a company where I have 100% ownership. Now I'm faced with the dilemma of giving some level of ownership/incentive to be my ally and resource and I don't know how to decide what is fair for both parties.
Creating a partnership adds a whole other level of complexity to my startup that I was not prepared to undertake.
Any thoughts on what other options are out there?