Forums: Discussions for entrepreneurs and small business.

I got an idea for an easy small biz . I live in a medium sized town and I want to start a small niche advertising firm in particular weekly ad booklets 10 pages 20 ads to have exclusivity to it , it would advertise sales promotions menus  and a small local classifieds to advertise yard sales furniture sales. So what do you guys think of the idea. Does anybody know how much the average cost of a 20 page + cover and back 8.5 x 5.5 booklets is? And how much do you think is a fair price to charge for a full page ad

So what do you guys think of this idea for a part time business??

-------------------------

Kansas Direct mail Service & Kansas Business Netwok

Sergio,

It seems to me that you need to do some research. Contact a local printer. His pricing will be based on the type of stock for the booklet, how it is binded, the number of colors, etc. and the qty.

Then you can take an inventory of what you have to work with and contact some local advertisers that you think would be a good fit. They are going to want to know how the booklet is going to be distributed and to who. If it fits their target audience, you`re in business.

You can sell your "inventory" before the booklet is even printed!

Good Luck Sergio!

I wonder how "part time" it would be? You`d be continually servicing your customers, getting new ads to replace the ones that dropped out, and so forth. Talk with any printer on the price estimates. This type of coupon-ad book is pretty common, so you shold easily be able to do some research on the Web to find out details.

This can be a project for a recent HS grad. to solicit ads and pay him/her a commission. The challenge as with any business is to differentiate yourself from your competition. Maybe you can have "open houses" at a different advertiser a month... anything to drum up business and show  your advertisers an ROI.

Thank you wehavepromotionalideas & CraigL

 I found 2 Printers one is local he charges $3,100 for 1,000 units (No wonder the town mostly gets Wal-Mart and fast food direct mail). But I found a good printing service online (Thank you internet hahaha) they charge $524.00 for 1000 units and $25.00 for delivery winner printplace.com. So the booklet has 10 pages that’s 20 ads front and back and I could also use the inside of the glossy cover for 2 extra ads. So far so good… got a printer got, a booklet design what I have left to do know is find a service that mails the booklets to people’s homes, get 22 clients and figure out what to charge?  Where should I look to find a mailing service? As for the prices I was thinking $100 or $150 per 1,000 color full page ads is fair Right?

And to differentiate my business I’m going to focus on 4 different niches food, services, special sales/promotions and local listings to keep things different.

 And yeah your right CraigL finding clients might take a long time but the rest is easy.

So what do you guys think??  

Thanks again for your input wehavepromotionalideas & CraigL

-------------------------

Kansas Direct mail Service & Kansas Business Netwok

Well, as I said before, the idea is a common one so if you have the parts in place, what`s not to like? ;-)